Douyin Aplikasi Desktop oleh Douyin Experience Design Center

Karya Douyin Aplikasi Desktop oleh Douyin Experience Design Center adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Antarmuka, Interaksi dan Pengalaman Pengguna.

PerakAntarmuka· 2023

Douyin Aplikasi Desktop

oleh Douyin Experience Design Center

Klien: Douyin Group

Pemenang A' Design Award Perak dalam Kategori Antarmuka

60,142

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #149651

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Douyin Aplikasi Desktop

Douyin PC adalah aplikasi desktop dan antarmuka web untuk konsumsi konten video di komputer pribadi. Douyin PC dirancang untuk pengalaman menonton pada layar besar dalam suasana rumah, waktu senggang, dan saat tidak bekerja. Navigasi di sisi kiri menyajikan kanal-kanal vertikal, dan halaman rekomendasi terbuka secara default. Pengguna dapat berpindah video dengan menggulirkan tetikus serta menggunakan tombol pintas untuk menyukai dan menyimpan konten. Berbelanja saat video diputar dan mengirim hadiah selama siaran langsung juga didukung. Tata letak adaptifnya sesuai dengan ukuran layar MacOS dan Windows.

Pengakuan

Tentang A' Design Award Perak

Douyin Aplikasi Desktop adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Douyin Aplikasi Desktop diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Douyin Aplikasi Desktop adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
Dimensi & Kemasan: The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
Tag: Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
Teknologi Produksi: In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
Tantangan Desain: In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
Riset: User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis.
Inspirasi: IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
Durasi Proyek: The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
Alur Operasi: The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
Anggota Tim: Sainan Guan
Di Chen
Wen Nie
Zetao Guo
Siyuan Ren
Kredit Gambar: Pictures and videos are from the free resource website： http://pixabay.com/zh/