Longyu Kemasan Minuman Beralkohol oleh Wang Lina

Karya Longyu Kemasan Minuman Beralkohol oleh Wang Lina adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2023

Longyu Kemasan Minuman Beralkohol

oleh Wang Lina

Klien: Shenzhen Jingxi Creative Packaging Design Co., Ltd

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

14,115

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #150012

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Longyu Kemasan Minuman Beralkohol

Longyu adalah desain kemasan untuk arak saus (sauce wine). Desainnya mengambil inspirasi dari budaya naga tradisional Tiongkok dan dari dua puluh empat istilah matahari (solar terms). Botolnya menampilkan totem naga dalam bentuk relief yang dibentuk dalam satu cetakan, serta tekstur pahatan yang merujuk pada waktu yang dibutuhkan untuk memfermentasi arak yang baik. Tutupnya dibuat dari kristal kaca dengan tekstur relief logam. Kotaknya terbuat dari kertas yang dapat terurai secara biologis dengan ukuran 190 x 125 x 310 milimeter. Struktur kotak yang terbagi menghindari pembukaan sekali pakai yang merusak, sehingga kemasan dapat disimpan dan digunakan kembali sebagai pajangan meja.

Pengakuan

Tentang A' Design Award Perunggu

Longyu Kemasan Minuman Beralkohol adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Longyu Kemasan Minuman Beralkohol diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Longyu Kemasan Minuman Beralkohol memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This is a sauce wine packaging design that promotes the traditional Chinese dragon culture. The visual effect of the oriental dragon flying in the sky is the worship of the dragon totem in ancient times and the inheritance of the traditional Chinese dragon culture. The combination of solar terms means that a good bottle of wine needs time to settle, and the chiseled texture of the bottle body symbolizes the spirit of ingenuity, and a good bottle of wine can only be brewed after time. The wine box is made of environmentally friendly and degradable materials. The structure design adopts the box type of split display to reduce the one-time structure of destructive opening. The process is simplified to the extreme. The awareness of environmental protection packaging is applied to the actual product design. After the product is used, it can As a table display, it has a decorative effect and a secondary use of ornamental home art, which greatly improves the environmental protection of packaging.
Dimensi & Kemasan: The size of the wine box is 190mm × 125mm × 310mm. The size of the wine bottle is 85mm × 85mm × 25mm. The effect of the dragon totem of the wine bottle adopts the integrated mold opening of relief, combined with the integrated mold release of knocking texture, to achieve the elegant and exquisite integrated molding feel. The bottle cap adopts the glass crystal cap, with the texture of metal relief, and the materials collide with each other, presenting a bold visual effect.
Tag: Chinese traditional dragon culture, Chinese 24 solar terms, 12-month Chinese culture, flying dragon sees adults in Tianli, time-honored chisel patterns reflect the ingenuity of good wine and quality, creative design of high-end quality liquor, green design, dragon flying sky The wine stands on the ground, the two poles of the universe and the world are constantly evolving.
Teknologi Produksi: The material of the wine box is made of biodegradable environmentally friendly paper. The box structure is designed in a split style, and the non-environmental design of the destructive one-time opening is abandoned. High quality, creating an ecological and simple visual effect.
The wine bottle design is integrated into the mold, and the wood grain and the glass are translucent to create a visual hammer that collides with each other. Combined with minimalist craftsmanship, it gives people the most pure, clean, and intuitive experience. Delicate and indistinguishable, it further demonstrates the majestic momentum of the flying dragon in the sky, just like flying through the clouds.
Tantangan Desain: How to solve product problems for customers through design
Inspirasi: Inspired by the oriental dragon in traditional Chinese culture, the visual symbol of the flying dragon surrounded by a 360-degree dragon creates a combination of dragon culture and ancient astrological culture, and integrates classic auspicious elements into wine culture, forming a romantic relationship between dragon and wine. The dragon flies to the sky, the wine stands on the ground, the universe is polarized, the heaven and the earth are created, and life is endless. The ancients believed that the dragon was an auspicious thing and the master of wind and rain. It is a metaphor for the good wishes of things in their heyday.
Durasi Proyek: It began in Shenzhen in June 2022, ended in January 2023, and was listed and exhibited in Shenzhen in April 2023.
Alur Operasi: First enter into the discussion of new product development needs, give an analysis of the corresponding brand design for the liquor market research, and then enter the creative brainstorming of designers, we start to dig deep into the dragon culture, and differentiate the exclusive dragon culture that belongs to the brand Performance is the first step we need to make the biggest breakthrough. The next step is to implement the creative design stage. Through continuous sketches and scheme optimization, we have determined our graphic design, and finally the successful proofing of the product, and the actual product returns to the real life market. in the combination. Our design service is not only that, but we will continue to serve products in the future.
Paten: 申请号或专利号：202230831957.6
发文序列号：2023021300957740
申请人或专利权人：深圳龙誉酱酒有限公司
发明创造名称：酒瓶（龙誉银龙）