Kahisu Kemasan Minuman Cuka Jepang oleh Shinji Arashigawa

Karya Kahisu Kemasan Minuman Cuka Jepang oleh Shinji Arashigawa adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2023

Kahisu Kemasan Minuman Cuka Jepang

oleh Shinji Arashigawa

Klien: Applied Kansei Center

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Tentang Kahisu Kemasan Minuman Cuka Jepang

Kahisu adalah minuman cuka Jepang dengan pesan etis, yang pertama di Jepang. Terbuat dari kulit jeruk pahit yang sebelumnya dibuang setelah diperas jusnya. Konsep desainnya adalah Desain Artistik untuk Pilihan Etis. Untuk mengekspresikan dua rasa baru yang memadukan rasa asam cuka, manisnya buah, dan kepahitan kulit jeruk pahit, serta momen istimewa saat meminumnya, digunakan botol bergaya sampanye yang menggabungkan pandangan dunia dua seniman besar, Gauguin (Blend G) dan Monet (Blend M). Kotak hadiah menggunakan material kardus minimal untuk menampung dua botol dengan indah.

Pengakuan

Tentang A' Design Award Perunggu

Kahisu Kemasan Minuman Cuka Jepang adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Kahisu Kemasan Minuman Cuka Jepang diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Kahisu Kemasan Minuman Cuka Jepang memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
Dimensi & Kemasan: Bottle: Width 81mm x Depth 81mm x Height 241mm
Label: Width 247mm x Height 70mm
Box: Width 300mm x Depth 170mm x Height 85mm
Tag: Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
Teknologi Produksi: The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
Tantangan Desain: A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
Riset: A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
Inspirasi: Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
Durasi Proyek: The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
Alur Operasi: The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
Anggota Tim: Producer/Product Director: Koichiro Kasio
Planner: Makiko Ozawa