Natura Dried Fruits Buah Kering oleh Mohsen Koofiani

Karya Natura Dried Fruits Buah Kering oleh Mohsen Koofiani adalah pemenang yang sangat dihormati dari 2024 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2024

Natura Dried Fruits Buah Kering

oleh Mohsen Koofiani

Klien: Natura

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

15,546

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #152045

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Natura Dried Fruits Buah Kering

Desain ini memanfaatkan perpaduan pahatan artistik, buah-buahan, dan hewan, dengan perubahan artistik yang halus. Gambar-gambar berupaya membangun koneksi yang jelas antara hewan, buah-buahan, dan budaya. Namun karena tema utama desain adalah pelestarian ekosistem, selain hewan herbivora, di beberapa tempat hewan liar (pemburu) digunakan sebagai simbol kekuatan. Pada kemasan ini, warna-warna sederhana namun kuat digunakan untuk menarik lebih banyak perhatian, dan kemasan yang dapat terurai digunakan untuk melindungi lingkungan.

Pengakuan

Tentang A' Design Award Perunggu

Natura Dried Fruits Buah Kering adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Natura Dried Fruits Buah Kering diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Natura Dried Fruits Buah Kering memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
Dimensi & Kemasan: Kraft paper tube box packaging
Capacity: 250g
Mouth: 95mm
Depth: 200mm
Tag: Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food
Teknologi Produksi: All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.
Tantangan Desain: In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.
Riset: Type of research: studies
Research objectives: Finding the relationship between ecosystem and historical culture
Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time.
Results: The final result is a different design and the creation of a work of art.
The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it.
Inspirasi: In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.
Durasi Proyek: The project started in February 2022 and finished in December 2022 in Shiraz, Iran
Alur Operasi: Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.
Kredit Gambar: All of the images: Illustrator / Creator: Mohsen Koofiani
Product Manager: Mr. A. Yousefi