Ings Kemasan Perawatan Kulit oleh Jason Chan - Offesc Design

Karya Ings Kemasan Perawatan Kulit oleh Jason Chan - Offesc Design adalah pemenang yang sangat dihormati dari 2024 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

BesiKemasan· 2024

Ings Kemasan Perawatan Kulit

oleh Jason Chan - Offesc Design

Klien: Ings Yingshu Group

Pemenang A' Design Award Besi dalam Kategori Kemasan

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Verifikasi Status Penghargaan untuk #152173

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Desain

Tentang Ings Kemasan Perawatan Kulit

Ings adalah desain kemasan yang diciptakan untuk rangkaian produk perawatan kulit. Desainnya menggunakan bentuk peluru sebagai metafora untuk menjangkau lapisan kulit yang lebih dalam. Teknik arsitektural menciptakan tampilan multidimensi yang mengekspresikan teknologi profesional dari merek ini. Logo aslinya disederhanakan sehingga elemen-elemen kunci merek tetap jelas terlihat pada berbagai jenis produk. Kotak kurir berzipper tanpa plastik menggantikan penggunaan lem perekat, kertas honeycomb bersertifikat FSC memberikan penyerapan guncangan, dan tinta kedelai mendukung proses penguraian.

Pengakuan

Tentang A' Design Award Besi

Ings Kemasan Perawatan Kulit adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Ings Kemasan Perawatan Kulit diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Ings Kemasan Perawatan Kulit dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: INGS is a leading domestic skincare brand that embraces the concepts of self-care, nature, authenticity, and technology. The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations.
Dimensi & Kemasan: Ings Hyaluronic Acid Moisturizing and Repairing Lotion: 120ml, 48mm*48mm* 155mm, 55.99g
Ings Hyaluronic Acid Moisturizing and Repairing Mask: 28ml, 164mm*165mm 6.36g
Ings Hyaluronic Acid Hydro-Repairing Pre- Essense: 8ml, 30mm*30mm*108mm, 26.92g
Ings Hyaluronic Acid Moisturizing and Repairing Toner: 200ml, 54mm*54mm*178mm, 61.3g
Ings Hyaluronic Acid Intensive Sensitive Tolerance-Extreme Cream: 50g, 71mm* 71mm*56mm, 165.2g
Ings Hyaluronic Acid Pure Facial Cleanser: 120g, 60mm*32mm*172mm, 17.25g
Tag: Love Self, Nature, Real, Science, Technology
Teknologi Produksi: In terms of materials, we have adopted plastic-free logistics boxes and eliminated the use of adhesive glues. Instead, we use zippered courier boxes. For shock absorption, we use FSC-certified honeycomb paper. The product packaging employs soy ink, which aids in degradation.
Tantangan Desain: With a large number of SKUs, it's important to address the issue of varied and chaotic color styles. While designing the products, it is crucial to adhere to the parameters set by national skincare standards and make efforts to utilize environmentally friendly materials that comply with those standards. This ensures that we uphold our commitment to prioritizing sustainable development to the fullest extent possible.
Riset: After studying other skincare brands in the same category, we discovered that many of them tend to focus more on visual appeal and market trends. However, our emphasis lies in presenting the essence of professional technology. Drawing inspiration from our core technology, we have visually highlighted the research and development of our brand's maximum core value. The bullet-shaped design symbolizes direct penetration to the skin's depths, conveying a pictorial metaphor.
Inspirasi: The team approached the design from a perspective of professional technology, incorporating the metaphor of a bullet directly reaching the skin's depths. By combining architectural techniques, they created a multidimensional presentation that effectively expresses the professionalism of the brand's exclusive new technologies. The original logo was overly complex and had limited communicative power.
Durasi Proyek: The project started in June 2021 in Shanghai and finished in December 2022 in Shanghai.
Alur Operasi: The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. In the initial stage, the brand's key elements were extracted and simplified, creating a visually appealing presentation that precisely aligns with the brand's core technology.
Kredit Gambar: Photographer Ings, shanghai, 2022