Espresso Branding Kopi oleh Andromachi Kakava

Karya Espresso Branding Kopi oleh Andromachi Kakava adalah pemenang yang sangat dihormati dari 2024 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

BesiKemasan· 2024

Espresso Branding Kopi

oleh Andromachi Kakava

Klien: ABC Design Communication

Pemenang A' Design Award Besi dalam Kategori Kemasan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #152991

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Espresso Branding Kopi

Kemasan kopi memerlukan desain khusus karena persaingan yang ketat. Riset yang dilakukan berdasarkan pengkodean warna espresso memberikan citra estetis yang berbeda pada kemasan Sottos Family. Dengan demikian, palet warna kemasan menentukan campuran kopi, mengarahkan kesadaran konsumen untuk mengombinasikan warna dengan cita rasa dan aroma yang sesuai. Studi ini dikembangkan secara mendalam dengan mempertimbangkan pengembangan material regional yang menonjolkan merek kopi espresso Sottos Family.

Pengakuan

Tentang A' Design Award Besi

Espresso Branding Kopi adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Espresso Branding Kopi diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Espresso Branding Kopi dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Dimensi & Kemasan: Metallic Pouch: Width 155mm x Height 325mm
Tag: espresso, sottos, coffee,
Teknologi Produksi: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Tantangan Desain: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Riset: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Inspirasi: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Durasi Proyek: The project started in November 2019 in Athens and finished in December 2022 in Athens
Alur Operasi: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Anggota Tim: Costas Lakis
Andromachi Kakava