Karya Hao Prawns Kemasan Bumbu oleh Jin Zhang adalah pemenang yang sangat dihormati dari 2024 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

BesiKemasan· 2024

Hao Prawns Kemasan Bumbu

oleh Jin Zhang

Klien: Wuhan Sanbu Brand Design

Pemenang A' Design Award Besi dalam Kategori Kemasan

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Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Hao Prawns Kemasan Bumbu

Desainer menggunakan area putih yang luas untuk membedakan produk ini dari produk sejenis lainnya, menggunakan kombinasi karakter poker yang familiar dan udang karang agar konsumen merasa akrab; Karena aksara Cina dari nama merek mudah diucapkan secara keliru, desainer merancang logo bahasa Inggris merek menggunakan anotasi pinyin Cina. Penambahan tanda nada membuatnya lebih mudah untuk mengucapkan nama merek dengan benar, dan bentuk tanda nada menyerupai tanda centang, membentuk grafis bantu untuk merek.

Pengakuan

Tentang A' Design Award Besi

Hao Prawns Kemasan Bumbu adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Hao Prawns Kemasan Bumbu diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Hao Prawns Kemasan Bumbu dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Dimensi & Kemasan: Width 185mm x Depth 45mm x Height 256mm
Tag: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Teknologi Produksi: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Tantangan Desain: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Riset: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Inspirasi: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Durasi Proyek: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Alur Operasi: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.