Karya Moon and Chess Kemasan Kue Bulan oleh Chen Di and Sun Sheng adalah pemenang yang sangat dihormati dari 2024 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.
BesiKemasan· 2024
Moon and Chess Kemasan Kue Bulan
Klien: Jiangsu Huani Cultural and Creative Group Co., Ltd.
Pemenang A' Design Award Besi dalam Kategori Kemasan
Pemenang Penghargaan Terverifikasi
Verifikasi Status Penghargaan untuk #156458Desain
Tentang Moon and Chess Kemasan Kue Bulan
Moon and Chess adalah kotak hadiah kue bulan yang diciptakan untuk Festival Pertengahan Musim Gugur. Kemasan ini menggabungkan motif dari lukisan Tiongkok Prosperous Suzhou dengan budaya permainan catur. Biru menjadi warna utama, dilengkapi warna oranye, garis-garis halus, dan pola yang detail. Kotak bagian luar dapat dibuka menjadi sebuah meja, dan kotak bagian dalam diletakkan di atasnya untuk menyajikan teh. Membalikkan permukaan meja akan memperlihatkan papan catur, tempat buah catur dapat ditata untuk bermain. Material yang dapat didaur ulang dan perlakuan tahan air mengurangi limbah. Kotak ini berukuran 30 x 20 x 5 sentimeter.
Pengakuan
Tentang A' Design Award Besi
Moon and Chess Kemasan Kue Bulan adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Moon and Chess Kemasan Kue Bulan diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Moon and Chess Kemasan Kue Bulan dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.
Di Balik Desain
Kit Pers
Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.
- Keunikan
- Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.
- Dimensi & Kemasan
- Length:30cm
Width:20cm
Height:5cm - Tag
- Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.
- Teknologi Produksi
- Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.
- Tantangan Desain
- In the context of sustainable development in the new era, how to reasonably design people-centric products?
Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship." - Riset
- Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.
- Inspirasi
- The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.
- Durasi Proyek
- Time: 20230601-20230920
Address: Suzhou - Alur Operasi
- The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.
- Paten
- none
- Anggota Tim
- Qi Bin
Chen Di
Zheng Qi
Zhao Qingqing - Kredit Gambar
- Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.
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