Catvas Papan Cakaran Kucing oleh Livelyhood Ltd.

Karya Catvas Papan Cakaran Kucing oleh Livelyhood Ltd. adalah pemenang yang sangat dihormati dari 2024 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Perawatan Hewan Peliharaan, Mainan, Perlengkapan dan Produk untuk Hewan.

BesiPerawatan Hewan· 2024

Catvas Papan Cakaran Kucing

oleh Livelyhood Ltd.

Klien: Livelyhood

Pemenang A' Design Award Besi dalam Kategori Perawatan Hewan

33,791

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Verifikasi Status Penghargaan untuk #159966

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Desain

Tentang Catvas Papan Cakaran Kucing

Catvas adalah produk hewan peliharaan baru yang mengubah cakaran dari perilaku destruktif menjadi proses kreatif. Produk ini memberikan kesempatan bagi manusia dan kucing untuk bersama-sama menciptakan ruang hidup mereka. Kain berlapis ganda yang dirancang akan secara bertahap menghadirkan efek seperti lukisan yang unik selama kucing mencakar. Panel cakaran kain yang diganti tidak lagi sekadar dibuang sebagai sampah, tetapi berfungsi sebagai kenangan untuk merekam dan melestarikan jejak kehidupan kucing dengan cara yang lebih artistik.

Pengakuan

Tentang A' Design Award Besi

Catvas Papan Cakaran Kucing adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Catvas Papan Cakaran Kucing diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Catvas Papan Cakaran Kucing dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Dimensi & Kemasan: 300 mm x 430 mm x 370 mm
Tag: Cat Painting, Pet Product, Co-creation Across Species
Teknologi Produksi: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Riset: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspirasi: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Durasi Proyek: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Alur Operasi: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Anggota Tim: Mingye Wang
Xuyang Zhang
Xiaofang Li