Karya Passion Fruit Bir oleh Jin Zhang adalah pemenang yang sangat dihormati dari 2024 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2024

Passion Fruit Bir

oleh Jin Zhang

Klien: Wuhan Sanbu Brand Design

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Tentang Passion Fruit Bir

2024 adalah Tahun Naga di Tiongkok. Merek bir ini bernama "Golden Dragon Spring", sehingga desainer menggambarkan "naga" yang mewakili semangat merek dan semangat Tiongkok, yang menjadi elemen visual penting dari kemasan ini. Pada saat yang sama, ini adalah bir craft dengan rasa markisa. Desainer menggunakan ranting dan daun markisa, serta bulir gandum dan hop yang paling penting dalam pembuatan bir, untuk menciptakan suasana yang semarak, menonjolkan rasa markisa yang menyegarkan.

Pengakuan

Tentang A' Design Award Perunggu

Passion Fruit Bir adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Passion Fruit Bir diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Passion Fruit Bir memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Dimensi & Kemasan: height 250mm x diameter 80mm
Tag: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Teknologi Produksi: The bottle is made of iron
Tantangan Desain: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Riset: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Inspirasi: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Durasi Proyek: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Alur Operasi: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Paten: InBev jinlongquan beer (Hubei) Co., Ltd
Anggota Tim: Designer: Jin Zhang
illustration: Jin Zhang