Seoul Auction The Concierge Desain Interior oleh Hyunju Julia Lee

Karya Seoul Auction The Concierge Desain Interior oleh Hyunju Julia Lee adalah pemenang yang sangat dihormati dari 2025 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Ruang Interior dan Pameran.

PerungguInterior· 2025

Seoul Auction The Concierge Desain Interior

oleh Hyunju Julia Lee

Klien: Seoul Auction

Pemenang A' Design Award Perunggu dalam Kategori Interior

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Desain

Tentang Seoul Auction The Concierge Desain Interior

The Concierge di Seoul Auction mendefinisikan ulang ritel mewah melalui konsep ruang minimalis dalam ruang. Terintegrasi secara mulus ke dalam lobi bergaya galeri, tempat ini menawarkan lingkungan yang tenang dan canggih di mana kesederhanaan meningkatkan pengalaman melihat. Pintu kaca besar dan jendela luas menyeimbangkan keterbukaan dan privasi, sementara karya seni yang ditempatkan dengan cermat dan rak melayang secara halus memandu pengunjung. Dengan merangkul keindahan ruang kosong, The Concierge meningkatkan persepsi kemewahan, memungkinkan produk menjadi pusat perhatian.

Pengakuan

Tentang A' Design Award Perunggu

Seoul Auction The Concierge Desain Interior adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Seoul Auction The Concierge Desain Interior diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Seoul Auction The Concierge Desain Interior memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Located in Seoul Auction's lobby, The Concierge embodies minimalist architecture, seamlessly integrated with the white gallery. Designed as a space within a space, it balances openness and privacy with a large glass door and strategically placed artwork. Luxury products are showcased in rectangular boxes against all-white walls, emphasizing the beauty of blank space. This design highlights minimalist beauty, where every element serves a purpose and enhances the elegance of the space.
Dimensi & Kemasan: The Concierge is W4590mm x L5550mm x H3000mm, situated within a lobby with an overall height of 4300mm. To optimize the space, we integrated the lobby’s air circulation and air conditioning system using an exposed ceiling structure. This design not only ensures effective air flow but also enhances a sense of openness and continuity. As a result, the space feels more expansive and inviting, complementing the minimalist aesthetic.
Tag: MinimalistInteriorDesign, RetailInteriorDesign
Teknologi Produksi: The design required high-precision craftsmanship to achieve a minimalist aesthetic within the existing lobby. We used a seamless joint technique to integrate new walls with existing ones. Lacking an electrical floor box, we routed electric and fire lines from the ceiling along the existing column, seamlessly concealing them to preserve the minimalist design. Located at the lobby corner with two sides facing the unmodifiable facade, we planned construction meticulously to avoid impact.
Tantangan Desain: One challenge was maintaining openness while ensuring privacy in a compact space. We achieved this by strategically placing the reception desk and using a transparent glass door and window that balance visibility and discretion, offering a serene consultation experience. Another challenge was making the space discreet by day but a showcase at night. We used the building's perforated skin and wood display shelves to control visibility, allowing The Concierge to softly glow at night, drawing attention subtly.
Riset: An in-depth study of minimalism in traditional Korean art and architecture influenced the concept of beauty of blank space, showing that simplicity enhances the perceived value of luxury products. This insight guided the use of blank space to highlight watches and jewelry. The concept of space within a space emphasized harmony with the surrounding environment, leading to the seamless integration of The Concierge with the gallery of Seoul Auction's lobby with carefully positioned artwork.
Inspirasi: The design of The Concierge was inspired by creating a serene, sophisticated environment that reflects the values of Seoul Auction. We aimed for a space that showcases luxury items while enhancing the viewing experience through simplicity. The space within a space concept fosters intimacy, inviting visitors while maintaining privacy. Our research into minimalist architecture emphasized light and space, leading us to embrace the beauty of blank space to elevate the perception of luxury.
Durasi Proyek: This project started in May 1 and finished in June 3, in Seoul, Korea.
Alur Operasi: The large glass door and window create an open, inviting atmosphere, reducing psychological barrier to entry. Strategically positioned, the reception desk ensures privacy during consultations, offering comfort for high-end clients. This balance of openness and privacy enhances customer interaction. The layout guides visitors through a rhythmic sequence of display areas, encouraging exploration without overwhelming them.
Anggota Tim: Designer: Hyunju Julia Lee
Kredit Gambar: Photographer: Teo