Fabrika Coffee Kemasan oleh Eugene Wysota and Helen Trophimova

Karya Fabrika Coffee Kemasan oleh Eugene Wysota and Helen Trophimova adalah pemenang yang sangat dihormati dari 2025 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2025

Fabrika Coffee Kemasan

oleh Eugene Wysota and Helen Trophimova

Klien: Shokoladnitsa

Pemenang A' Design Award Perak dalam Kategori Kemasan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #164694

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Fabrika Coffee Kemasan

Fitur menonjol dari kemasan ini adalah jendela die-cut yang berbentuk seperti bilah penggiling kopi pada logo. Elemen desain ini memungkinkan biji kopi terlihat, menghadirkan efek visual yang khas yang menonjolkan kualitas alami produk. Palet warna yang dikurasi membedakan campuran kopi dan meningkatkan daya tarik kemasan di rak. Penempatan teks dirancang untuk memberikan informasi yang jelas dan ringkas tentang tingkat sangrai, profil rasa, dan asal, sekaligus mempertahankan estetika yang bersih dan minimalis.

Pengakuan

Tentang A' Design Award Perak

Fabrika Coffee Kemasan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Fabrika Coffee Kemasan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Fabrika Coffee Kemasan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
Dimensi & Kemasan: The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
Tag: coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
Teknologi Produksi: The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
Tantangan Desain: The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
Riset: The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
Inspirasi: The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
Durasi Proyek: The project started in January 2022 in Moscow and was completed in May 2022
Alur Operasi: The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
Paten: Trademark by Shokoladnitsa LLC.
Anggota Tim: W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova
Kredit Gambar: mockups by Creatsy