Karya 128 Bpm Kemasan Gin oleh Ximena Ureta adalah pemenang yang sangat dihormati dari 2025 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

EmasKemasan· 2025

128 Bpm Kemasan Gin

oleh Ximena Ureta

Klien: Contraseña Magazine

Pemenang A' Design Award Emas dalam Kategori Kemasan

114,004

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #165216

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang 128 Bpm Kemasan Gin

128 Bpm adalah desain kemasan dan label untuk sebuah botol gin. Namanya merujuk pada tempo musik 128 denyut per menit, laju yang dikaitkan dengan irama jantung yang bahagia. Konsepnya berakar pada Blues, genre musik yang membentuk banyak gaya musik setelahnya. Burung-burung melambangkan perjalanan musik sepanjang sejarah dan sekaligus mengumpulkan aneka botani yang digunakan dalam gin. Sayap merepresentasikan kebebasan berkreasi. Label depan dan belakang dicetak pada kertas katun berperekat dengan hasil akhir matte yang lembut seperti beludru. Foil emas, vernis, serta emboss dan deboss melengkapi desain ini.

Pengakuan

Tentang A' Design Award Emas

128 Bpm Kemasan Gin adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. 128 Bpm Kemasan Gin diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. 128 Bpm Kemasan Gin menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Bpm (Beats per minute) is the tempo of a song.
For example, Hip hop ranges between 60 and 90 Bpm, while electronic music is between 120 and 140 Bpm.
There’s a magic number 128 Bpm because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 Bpm heart rate, they’ll achieve the perfect mix.
Dimensi & Kemasan: The front and back labels of 128 Bpm were printed on self adhesive Fasson Cotton White paper. Front label dimensions: 11.8 cm x 13.3 cm; back label: 66.3 cm x 66.6 cm. The Fasson Cotton White paper is matte white, uncoated, and wood free, made of 100% cotton. It features an exclusive velvety finish for a great tactile cotton feel. It is moisture-resistant and has fungicide treatments.
Tag: Packaging, design, label, 128 Bpm, Ximena Ureta, Gin, Chilean designer, Avery Dennison, Chilean Designer, Blue Gin.
Teknologi Produksi: The front label and back label were printed on 120gr Fasson Cotton White paper. The label was printed using digital technology on an HP Indigo machine with 6 special colors and 1 color in Flexography with Kurz 425 gold foil and glossy varnish with reserved areas. It was finished on a Digicon machine with mechanical embossing and debossing. The back label was also produced with digital technology on an Hp Indigo machine, printed with 1 special color, and finished on the Digicon machine.
The collar was printed on Cuvee Collier paper in 6 colors using an HP machine, with semi gloss varnish and die cut finishing on a Digicon machine.
Tantangan Desain: The challenge of this project was to create a concept for a Gin brand that, on one hand, aligned with 128 Bpm as a number in harmony with a happy heart, and on the other, embraced Blues as a musical genre. The color blue was used to paint the Blues blue. The wings in this project symbolize creative freedom, and the birds refer to the migration of music and the journey of Blues throughout history as it evolved to the present day. The birds in this packaging are also the collectors of the botanicals, which are the heart of gin.
Riset: Looking at the family tree of music, one can see that Blues holds a foundational place in the history of music. Its evolution and influence can be seen in most musical styles of the 20th century. Jazz, rap, rock, rock and roll, and pop all have Blues in their DNA.
Research identified the guitar brands most favored by renowned artists for playing Blues. The guitar for this packaging was inspired by a D’ Angelico Deluxe guitar, a model that exists in blue. This brand has crafted guitars specifically for styles like Jazz and Blues.
Inspirasi: The inspiration for this project comes from songs rooted in Blues as a musical genre.
Songs like "How was it for you" by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging.
For this project, a special Blues track was created at 128 Bpm called Gin Blues.
Durasi Proyek: 128 Bpm was launched in Chile on September 4, 2024.
Alur Operasi: This packaging was created for an article on Contraseña Magazine and will be launched at Print Santiago 2024.
Anggota Tim: Art Direction and Design: Ximena Ureta
Kredit Gambar: Generalist: Alvaro Garrido.
Illustration: Benjamin Dieguez
Photography and video: Juan Pablo Dominguez
Music: Sebastián Prado.