Pass Train Kemasan Hadiah Harapan oleh Jiwon Jung

Karya Pass Train Kemasan Hadiah Harapan oleh Jiwon Jung adalah pemenang yang sangat dihormati dari 2025 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

BesiKemasan· 2025

Pass Train Kemasan Hadiah Harapan

oleh Jiwon Jung

Klien: Hongik University

Pemenang A' Design Award Besi dalam Kategori Kemasan

12,037

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Warna

Desain

Tentang Pass Train Kemasan Hadiah Harapan

Pass Train adalah desain kemasan struktural yang terinspirasi dari kereta api, melambangkan ketekunan dan momentum maju. Kemasan Lokomotif (Paket Signature) menampilkan cerobong yang menonjol, mengekspresikan dorongan dan ambisi. Kemasan Gerbong Penumpang memperluas motif kereta, menambahkan ritme dan kontinuitas. Kemasan Terminal, dalam warna hitam, menandai destinasi akhir dan pencapaian tujuan. Paket Signature Dua Tingkat melengkapi set sebagai kotak premium yang merayakan kesuksesan. Bersama-sama, komponen-komponen ini menciptakan pengalaman hadiah bercerita yang mewujudkan perjalanan dan pencapaian.

Pengakuan

Tentang A' Design Award Besi

Pass Train Kemasan Hadiah Harapan adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Pass Train Kemasan Hadiah Harapan diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Pass Train Kemasan Hadiah Harapan dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Pass Train incorporates train-inspired structural packaging, symbolizing perseverance. The Locomotive Package (Signature Package) represents momentum toward success, featuring an elevated chimney design to emphasize progress. The Passenger Train Package extends the train concept, while the Terminal Package (black) marks the final destination. The Two-Story Signature Package serves as a premium gift box, completing this unique storytelling-based design.
Dimensi & Kemasan: Signature Locomotive Package: 52mm × 148mm × 75mm
Passenger Train Package: 52mm × 148mm × 52mm
Cube Package: 105mm × 105mm × 85mm
Terminal Package: 77mm × 160mm × 120mm
Two-Story Signature Package: 77mm × 160mm × 158mm
Tag: Pass Train, chapssaltteok, success gift, train inspired packaging, symbolic design, motivational branding, interactive package, cultural tradition, packaging design, exam encouragement
Teknologi Produksi: The Pass Train package is made using eco-friendly paper materials, ensuring sustainability and durability. The 'die cut' process precisely shapes the locomotive chimney, reinforcing its identity. Double-layered reinforced paperboard enhances structure while keeping it lightweight. Offset printing with matte and gloss finishes highlights the four color variations, and the Terminal Package features a bold black color to emphasize goal achievement.
Tantangan Desain: The key challenge was integrating the symbolic meaning of chapssaltteok with the structural characteristics of a train while ensuring functionality and durability. The elevated chimney required multiple prototypes to maintain its form and stability. Additionally, balancing cost-effective production with a premium gifting experience was crucial. The final design successfully blends cultural meaning, storytelling, and structural innovation.
Riset: This project explores symbolic packaging that enhances the gifting experience. Research included market analysis of success-wishing gifts, cultural significance of chapssaltteok, and packaging design trends. Surveys with students and gift buyers provided insights into emotional engagement. The result is a package that combines cultural tradition with an interactive storytelling concept, reinforcing goal achievement and encouragement through design.
Inspirasi: In Korea, chapssaltteok (glutinous rice cake) is a traditional good-luck gift, symbolizing the hope of “sticking” to one’s desired university or goal. Inspired by this, Pass Train reinterprets the tradition using the structure and symbolism of a train. Just as a train steadily moves forward, students advance toward their dreams. This package transforms a simple good-luck gift into a symbolic journey of encouragement, delivering heartfelt wishes for success.
Durasi Proyek: The project started in Seoul in March 2024 and was completed in Seoul in October 2024.
Alur Operasi: The Pass Train package offers an immersive unboxing experience that symbolizes the journey toward success. The Pass Train Ticket marks the departure, leading to the Locomotive Package at the front, setting the stage for progress. The Passenger Car Package extends the journey, while the Cube Package allows for easy single-serving consumption. The Terminal Package represents reaching the final goal, and the Two-Story Signature Package serves as a premium set, enhancing the gifting experience.
Paten: This work is all original images not copyrighted.
Anggota Tim: Design Director : Jiwon Jung
Kredit Gambar: This work is all original images not copyrighted.