Moutai Prince Kemasan Botol Minuman Keras oleh Chengdu Wanjiazu Technology Co., Ltd

Karya Moutai Prince Kemasan Botol Minuman Keras oleh Chengdu Wanjiazu Technology Co., Ltd adalah pemenang yang sangat dihormati dari 2025 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

EmasKemasan· 2025

Moutai Prince Kemasan Botol Minuman Keras

oleh Chengdu Wanjiazu Technology Co., Ltd

Klien: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Pemenang A' Design Award Emas dalam Kategori Kemasan

192,019

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #169050

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Moutai Prince Kemasan Botol Minuman Keras

Moutai Prince adalah desain kemasan untuk botol minuman beralkohol Tiongkok berukuran 500 ml. Bagian dasar botol mengambil bentuk lengkungnya dari polong biji wijen, sedangkan bagian atasnya meniru bunga wijen yang sedang bermekaran. Tutup berbentuk huruf T menggabungkan motif kelopak wijen dengan ilustrasi lima ekor burung bangau. Tutupnya dibuat dengan teknik emboss logam, yang menghasilkan tekstur tiga dimensi yang detail. Bagian dasarnya diselesaikan dengan tekstur velvet yang nyaman digenggam. Skema warnanya menggunakan nuansa saus yang elegan dengan tone perunggu dan emas bersepuh. Label diagonal di atas latar belakang ungu wisteria dibingkai oleh pola bulir gandum berwarna keemasan.

Pengakuan

Tentang A' Design Award Emas

Moutai Prince Kemasan Botol Minuman Keras adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Moutai Prince Kemasan Botol Minuman Keras diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Moutai Prince Kemasan Botol Minuman Keras menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Dimensi & Kemasan: A bottle contains 500ml
Tag: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Teknologi Produksi: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Tantangan Desain: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Riset: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Inspirasi: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Durasi Proyek: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Alur Operasi: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Anggota Tim: General Manager and Design Director: Jingan Jia