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Thorn Metamorphosis Animasi Produk oleh Qzens Furniture Art Design

Karya Thorn Metamorphosis Animasi Produk oleh Qzens Furniture Art Design adalah pemenang yang sangat dihormati dari 2025 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Film, Video dan Animasi.


PerakFilm· 2025

Thorn Metamorphosis Animasi Produk

oleh Qzens Furniture Art Design

Klien: QZENS Furniture - Art - Design

Pemenang A' Design Award Perak dalam Kategori Film

43,733

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #170360

Warna

Desain

Tentang Thorn Metamorphosis Animasi Produk

Thorn Lighting mentransformasi bentuk paling tajam di alam, yaitu duri, menjadi objek desain modern yang mewujudkan keseimbangan antara keras dan lembut, terang dan bayangan. Terinspirasi dari metamorfosis alam, pencahayaan ini melambangkan kekuatan, ketahanan, dan pertumbuhan spiritual melalui kesulitan. Desain ini memadukan tepi organik yang kasar dengan garis-garis industrial, mencerminkan keindahan dan harapan yang ditemukan dalam tantangan. Sebuah pengalaman sinematik diciptakan menggunakan Houdini, Redshift, dan teknik simulasi canggih untuk merepresentasikan transformasi ini secara visual, memadukan semangat liar alam dengan estetika modern.

Pengakuan

Tentang A' Design Award Perak

Thorn Metamorphosis Animasi Produk adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Thorn Metamorphosis Animasi Produk diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Thorn Metamorphosis Animasi Produk adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan
Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
Dimensi & Kemasan
The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
Tag
Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
Teknologi Produksi
Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
Tantangan Desain
Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
Riset
The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
Inspirasi
Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
Durasi Proyek
The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
Alur Operasi
The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
Anggota Tim
Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN
Kredit Gambar
Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN

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