Yanghe Naked Bottle Liquor Kemasan Botol Baijiu oleh Liandong Zhang and Xueqian Zhang

Karya Yanghe Naked Bottle Liquor Kemasan Botol Baijiu oleh Liandong Zhang and Xueqian Zhang adalah pemenang yang sangat dihormati dari 2025 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

EmasKemasan· 2025

Yanghe Naked Bottle Liquor Kemasan Botol Baijiu

oleh Liandong Zhang and Xueqian Zhang

Klien: Jiangsu Yanghe Distillery Co., Ltd

Pemenang A' Design Award Emas dalam Kategori Kemasan

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Warna

Desain

Tentang Yanghe Naked Bottle Liquor Kemasan Botol Baijiu

Yanghe Naked Bottle Liquor adalah desain kemasan untuk baijiu, minuman keras hasil distilasi khas Tiongkok. Botol kaca kristalnya memadukan bentuk klasik botol plum dengan garis-garis modern yang sederhana. Struktur tanduk kambing pada botol merujuk pada motif kambing tradisional milik merek tersebut. Label kupu-kupu tetap dipertahankan dan disempurnakan, dengan garis-garis polos serta kombinasi warna yang terkendali. Nuansa biru kehijauan pada botol tampil menonjol di rak-rak ritel. Desain ini bertujuan memberikan nilai persepsi yang lebih tinggi bagi minuman keras berbotol polos sekaligus identitas merek yang jelas. Botol ini berukuran 76 x 76 x 257 milimeter.

Pengakuan

Tentang A' Design Award Emas

Yanghe Naked Bottle Liquor Kemasan Botol Baijiu adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Yanghe Naked Bottle Liquor Kemasan Botol Baijiu diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Yanghe Naked Bottle Liquor Kemasan Botol Baijiu menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
Dimensi & Kemasan: bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g
Tag: Yanghe, Naked Bottle Liquor, Classic, Elegant
Teknologi Produksi: With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
Tantangan Desain: The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
Riset: In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
Inspirasi: The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
Durasi Proyek: From November 2024 Nanjing, Jiangsu, China
Alur Operasi: The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
Anggota Tim: Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
Kredit Gambar: Jiangsu Yanghe Distillery Co., Ltd