Su Jiu Dong Po Kemasan Minuman Keras oleh Liandong Zhang and Xueqian Zhang

Karya Su Jiu Dong Po Kemasan Minuman Keras oleh Liandong Zhang and Xueqian Zhang adalah pemenang yang sangat dihormati dari 2025 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2025

Su Jiu Dong Po Kemasan Minuman Keras

oleh Liandong Zhang and Xueqian Zhang

Klien: Jiangsu Shuanggou Distillery Co., Ltd

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Verifikasi Status Penghargaan untuk #170849

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Tentang Su Jiu Dong Po Kemasan Minuman Keras

Su Jiu Dong Po adalah satu set empat botol minuman keras yang terinspirasi dari puisi dan perjalanan hidup penyair Su Shi. Setiap botol mewakili satu tahap kehidupan sang penyair, mulai dari masa muda yang penuh semangat hingga usia senja yang berjiwa bebas. Botol-botol ini dibuat dari material putih kristalin menyerupai kaca dan mengikuti bentuk ramping vas bunga plum meiping, dengan mulut yang menyempit serta badan yang membulat penuh sehingga mengingatkan pada porselen Dinasti Song. Permukaan luarnya diukir secara timbul (relief), dan teksturnya beralih dari rapat menjadi renggang untuk menyiratkan aliran sungai. Citra puitis pun diubah menjadi pengalaman visual sekaligus taktil.

Pengakuan

Tentang A' Design Award Perunggu

Su Jiu Dong Po Kemasan Minuman Keras adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Su Jiu Dong Po Kemasan Minuman Keras diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Su Jiu Dong Po Kemasan Minuman Keras memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Taking Su Shi's poems as the connection, combining his life experiences allows users to appreciate the spirit of Dongpo and the literary ambiance while savoring the liquor. The imagery depicted on the bottle resonates closely with the poem, utilizing a blend of ink and modern techniques. This transformation of poetic imagery into visual language creates an immersive experience that distinguishes it from products that merely symbolize references to traditional culture.
Dimensi & Kemasan: 300mmX120mmX420mm
Tag: The great river runs east, Su Shi's poetic rhythm, Song dynasty porcelain aesthetics, Inner painted landscapes, Red cliff imagery, Joint cultural creations, Poetry and liquor
Teknologi Produksi: The material is a glass-crystalline white substance, and the four bottles share a cohesive design inspired by the streamlined meiping plum vase style. Each bottle features a slightly narrowed mouth and a full belly, evoking the aesthetics of Song dynasty porcelain, characterized by a in a subtle way. The outer surface of the bottles is intricately carved in relief, with the texture transitioning from detailed to sparse, simulating the dynamic flow of a river, from calm to rushing, and providing a distinctive tactile experience.
Tantangan Desain: By reviewing a large amount of literature, we extracted the classic poems of the historical poet Su Shi and the four stages of his life to establish a correlation. The portrayal of Su Shi's image had been criticized as review of the illustrations and texts to rectify the details of his attire, such as the straw raincoat and clothing style. Additionally, the depth of the embossing on the liquor bottle needed to adhere to food safety standards, prompting the design team to adjust the slope of the wavy pattern to mitigate compliance risks.
Riset: Focusing on cultural transformation and craft innovation, this project centers on the poetry of Su Shi and theatrical elements. It has designed a series of mass-produced cultural liquor bottles inspired by Su Shi's works, achieving a harmonious blend of cultural narration, craft innovation, and user experience. After an in-depth study of Su Shi's poems, biographies, and the aesthetic literature of the Song dynasty, the designer distilled key imagery, such as the Red Cliff, the river waves, and the scrolls, and took charge of the image composition and bottle modeling. The four bottles effectively transform the essence of the poems into translucent representations.
Inspirasi: Inspired by the artistic interpretation of Su Shi's heroic life in the theatrical production of the same name, this product features four bottles, each representing a distinct stage of Su Shi's life from an exuberant youth to free spirited twilight. Through a harmonious blend of poetry, painting, and craftsmanship, the spirit of Dongpo is condensed both within and outside the bottle. This innovative interpretation merges traditional culture with a contemporary understanding of the spirit of literature and brewing.
Durasi Proyek: 2024.5-2025.1 Nanjing, Jiangsu province
Alur Operasi: By reconstructing the spirit of Su Shi through a contemporary art style, the design team merges the narrative of drama with the static beauty of a liquor container, creating a product that offers a “sense of theater that can be both observed and touched,” thereby appealing to cultural consumers. The overall design of the bottle incorporates elements of poetry, ink painting, and relief craftsmanship, allowing customers to experience the dynamic interplay of “liquor activating poetry and painting” through its translucent imagery as they savor the liquor. This approach facilitates a multi-dimensional experience of “ tasting the liquor, enjoying the poetry, appreciating the paintings, and gaining a deeper understanding of the context.”
Anggota Tim: Liandong Zhang
Xueqian Zhang
Ru Li
Jiawei He
Kredit Gambar: Jiangsu Shuanggou Distillery Co., Ltd