Danquan 168 Kemasan Minuman Keras oleh Chuangyi Packaging Design Co., Ltd.

Karya Danquan 168 Kemasan Minuman Keras oleh Chuangyi Packaging Design Co., Ltd. adalah pemenang yang sangat dihormati dari 2025 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2025

Danquan 168 Kemasan Minuman Keras

oleh Chuangyi Packaging Design Co., Ltd.

Klien: Guangxi Danquan Distillery Co.,Ltd

Pemenang A' Design Award Perak dalam Kategori Kemasan

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Desain

Tentang Danquan 168 Kemasan Minuman Keras

Danquan 168 adalah desain kemasan untuk Baijiu premium beraroma saus yang diproduksi di Nandan, Guangxi. Botolnya dibuat dari kaca borosilikat tinggi dengan permukaan berlapis titanium, dibentuk melalui emboss 3D dan ukiran laser dengan presisi 0,1 milimeter. Tekstur ukirannya membangkitkan kesan formasi sedimen gua batu kapur dan membiaskan cahaya ketika botol diputar. Kotak luarnya menggunakan struktur berlapis yang mengabstraksikan lanskap gua setempat. Kemasan ini berukuran 180 x 108 x 290 milimeter dan menghubungkan tradisi pematangan dalam gua khas daerah tersebut dengan produknya.

Pengakuan

Tentang A' Design Award Perak

Danquan 168 Kemasan Minuman Keras adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Danquan 168 Kemasan Minuman Keras diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Danquan 168 Kemasan Minuman Keras adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This packaging design integrates the iconic elements of Nandan, Guangxi, including its karst landscapes, cave aging culture, and the quality of premium sauce flavored Baijiu, into visual and tactile experiences. It is both artistic and practical. The bottle mimics the sedimentary formations of limestone caves, while the outer box abstracts the majesty of the Danquan Liquor Culture Scenic Area. The material contrasts and interplay of light and shadow convey the flowing time and craftsmanship.
Dimensi & Kemasan: 180*108*290mm
Tag: Chinese Baijiu Packaging, Cave Aging Aesthetics, Titanium Plating, Miniature Cave Design, Artistic and Collectible value
Teknologi Produksi: The bottle is crafted from high borosilicate glass, processed through 3D embossing, with a titanium plated surface that replicates the metallic texture of cave formations. This creates a distinctive style and enhances durability. Specially treated, the glass maintains liquor purity while refracting unique radiance. The environmentally friendly packaging combines traditional craftsmanship with modern printing, embodying a environmental commitment and pursuit of excellence.
Tantangan Desain: The challenge was transforming rugged cave formations into a refined style for premium liquor. The team employed parametric modeling to convert geological data into decorative patterns, preserving natural textures without literal kitsch. The packaging underwent titanium etching and plating techniques, using laser engraving to create microscopic 3D textures onto the glass bottle with 0.1mm precision. These textures refract light to mimic dynamic subterranean shimmer for a striking visual appeal.
Riset: The integration of natural elements makes the product more appealing, while communicating the ecological values advocated by the brand. After extensive research in Nandan, Guangxi, the design team discovered how the regional ancient rock formations resonate with the cave aging techniques of Danquan Liquor. By using geological textures for visual expression and cave aging culture as spiritual core, the design bridges geographical heritage, product essence, and modern consumer experience.
Inspirasi: The design draws sleek lines from karst caves of Nandan, a wonder shaped by millennia of natural erosion. It contrasts the rough texture of stone walls with the technological luster of titanium metal, creating a visual dialogue between primal and futuristic elements. Bottled liquor flows like underground rivers, while the layered structure of the outer box represents the depth of limestone caves. Metallic gold, black diamond, and violet gold enhance its premium and distinctive identity.
Durasi Proyek: The design and development of this project started in CREATEUNIDEA, in April 2024. It was completed on September 14th, 2024.
Alur Operasi: The packaging design creates immersive, multisensory interactions. When rotating the bottle, its titanium plated surface refracts light to produce flowing halos, reminiscent of cave stalactites. The karst inspired texture, achieved through specialized etching, preserves the raw tactility of the stone while delivering a refined metallic texture. Each touch reveals layered nuances. It is also designed with a collectible value, exuding a unique aesthetic appeal.
Anggota Tim: Yi Feng
Chi Zhang
Guoxin Song
Zhiyong Rao