Wuliangye Yuandingjinsheng Kemasan Minuman Keras oleh Sinong Wu

Karya Wuliangye Yuandingjinsheng Kemasan Minuman Keras oleh Sinong Wu adalah pemenang yang sangat dihormati dari 2026 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2026

Wuliangye Yuandingjinsheng Kemasan Minuman Keras

oleh Sinong Wu

Klien: Sinong Creative

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Desain

Tentang Wuliangye Yuandingjinsheng Kemasan Minuman Keras

Wuliangye Yuandingjinsheng adalah desain kemasan untuk baijiu Tiongkok yang disajikan pada jamuan pernikahan. Kotaknya dibuka dengan mekanisme tarik, sehingga dua panda yang digambar dengan gaya lukisan tinta tampak saling berpelukan. Enam tahapan kehidupan bersama yang diilustrasikan dikaitkan dengan langkah-langkah membuka kemasan. Bentuk botol terinspirasi dari bambu, dan tutupnya mengikuti bentuk bola sulaman tradisional. Kemasan ini terbuat dari bahan pulp yang dapat didaur ulang. Mulut botol berulir memungkinkan botol digunakan kembali sebagai gelas atau vas bunga.

Pengakuan

Tentang A' Design Award Perunggu

Wuliangye Yuandingjinsheng Kemasan Minuman Keras adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Wuliangye Yuandingjinsheng Kemasan Minuman Keras diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Wuliangye Yuandingjinsheng Kemasan Minuman Keras memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

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Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This is the chinese wedding banquet&love Baijiu packaging design.
In China, the design style of traditional wedding banquet and love wine packaging has made some young consumer groups feel tired.
Designers hope to break through traditional styles and use interesting and interactive designs to bring new experiences to young consumers. This design is not just a packaging, but more like a 'program', creating a sense of atmosphere.
Compared to similar products, this design is more focused and has a clearer target audience. Through love and interaction, it conveys the unique design of product packaging, bringing consumers a better product experience.
Dimensi & Kemasan: 255mmX120mmX100mm
Tag: Panda，Love，Interactive Packaging Design，Chinese Baijiu
Teknologi Produksi: The design is made of recyclable pulp material, which is easy to recycle and reuse. In terms of bottle mouth design, a spiral pattern opening method is adopted, which can be used as a water cup by consumers after reference. In addition, it is believed that such an interesting design will most likely be kept by consumers as a container or vase after use.
Tantangan Desain: The difficulty of this project lies in designing a unique style that brings a sense of ceremony and surprise to young consumers.
In China, the design style of traditional liquor packaging has made more and more consumers, especially young consumers, feel bored. Designers hope to break through traditional styles and use interesting and interactive designs to bring new consumer experiences to young consumers;
Designers hope to design a product in a specific scenario that makes the product more focused and the target audience more clear. Clear design goals are beneficial for product marketing and provide consumers with a better experience. Love is something that allows young people to resonate with and appreciate, conveying our unique design through love.
Riset: This is a project that creates an interactive, cute, and fun core for consumers. In terms of emotional appeal, through interactive design, the six stages of getting to know each other, deepening understanding, getting married, having children, and growing together are combined with illustration design to make consumers feel interesting and novel, thus attracting them.
Inspirasi: The task of this project is to apply the concept of fun and interaction to bring new experiences to young consumers.
The brand originates from Sichuan, the hometown of giant pandas, and "yuandingjinsheng" means destined to be together. Using ink painting style and personification techniques, compare the cute panda to two people in love. By combining the six stages of acquaintance, in-depth understanding, marriage, childbirth, and mutual growth with the opening method of packaging design, a unique and interesting interactive experience is created. The inspiration for the bottle design comes from bamboo, and the shape of the bottle cap comes from Xiuqiu (an ancient Chinese mascot and textile).
Durasi Proyek: Complete the design in Chengdu, China in the first quarter of 2025.
Alur Operasi: The box shaped design features an interactive opening through a pull-out mechanism, where two adorable pandas embrace each other. Providing emotional value to consumers through unique design forms is rarely seen in similar Chinese wines. All consumers who see this design can easily use this packaging.
Paten: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Anggota Tim: Sinong Wu
Kredit Gambar: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.