Lidu 1308 Kemasan Minuman Beralkohol oleh Junjian Wan

Karya Lidu 1308 Kemasan Minuman Beralkohol oleh Junjian Wan adalah pemenang yang sangat dihormati dari 2026 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

EmasKemasan· 2026

Lidu 1308 Kemasan Minuman Beralkohol

oleh Junjian Wan

Klien: Jiangxi Zengpintang Cultural Creativity Co.， Ltd.

Pemenang A' Design Award Emas dalam Kategori Kemasan

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Desain

Tentang Lidu 1308 Kemasan Minuman Beralkohol

Lidu 1308 merupakan desain kemasan untuk minuman keras khas Tiongkok. Desain ini memadukan kerajinan porselen Jingdezhen dengan tradisi penyulingan Lidu. Botol keramiknya berkapasitas 500 ml dan menampilkan motif naga biru putih khas Dinasti Yuan dengan teknik lukis underglaze serta sisipan segel emas. Tutupnya dari paduan logam diukir dengan aksara yang terinspirasi dari seni cetak huruf lepas. Kotak luarnya terbuat dari karton kaku yang dilapisi material bertekstur sutra, dihiasi sepasang naga dalam relief biru dan cetak emas. Struktur bukaan berputar menampilkan botol untuk dipajang.

Pengakuan

Tentang A' Design Award Emas

Lidu 1308 Kemasan Minuman Beralkohol adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Lidu 1308 Kemasan Minuman Beralkohol diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Lidu 1308 Kemasan Minuman Beralkohol menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Lidu 1308 Dual World Heritage Tribute Edition unites Jingdezhen porcelain craft and Lidu brewing tradition, both UNESCO heritage applicants. The bottle features Yuan Dynasty blue and white dragon motifs with underglaze effects and a golden seal for collectible value. The cap references movable type printing, engraved with text to record its story. A silk textured case with twin dragons and a rotating display structure enhances prestige, transforming the spirit into a vessel of culture.
Dimensi & Kemasan: Bottle capacity is 500 ml. width 82 mm x Depth 82 mm x Height 270 mm. Material is high grade ceramic body with underglaze blue dragon motifs and embedded golden seal. Cap is metal alloy, engraved with movable type inspired text. Package is rigid board case, width 165 mm x Depth 120 mm x Height 310 mm. Wrapped in silk textured material, decorated with twin dragons in blue relief and gold stamping. Rotating opening structure enhances display, stability and collectible value.
Tag: Heritage Packaging, Cultural Design, Chinese Culture, Collectible Bottle, Movable Type Printing, Ceremonial Design, Cultural Storytelling, Limited Edition
Teknologi Produksi: The bottle is crafted in high grade ceramic with underglaze blue painting to evoke Yuan Dynasty porcelain. A golden seal is embedded on the body for prestige. The cap is made from metal alloy, engraved with movable type inspired characters to preserve the story. The outer case uses rigid board wrapped in silk textured material, decorated with blue dragon reliefs and finished with gold stamping. A rotating opening structure enhances both display and durability.
Tantangan Desain: The challenge was to merge two UNESCO heritage applications, Jingdezhen porcelain and Lidu brewing, into one cohesive design. Research focused on Yuan Dynasty blue and white motifs, underglaze techniques, and movable type printing to authentically integrate cultural elements. Balancing artistic detail with usability required engineering precision, especially for the engraved alloy cap and rotating case. The goal was to create packaging that feels both luxurious and functional, serving as a cultural bridge between tradition and modernity.
Riset: Online research, documentary materials, collection studies, cultural documentaries, and cultural interviews
Inspirasi: Inspired by the dual UNESCO heritage applications of Jingdezhen porcelain and Lidu brewing craft, the design celebrates the union of two timeless traditions. The bottle features Yuan Dynasty blue and white dragon motifs, symbolizing strength and prosperity, with underglaze porcelain aesthetics. The cap references movable type printing, turning cultural memory into design detail. The silk textured case with twin dragons conveys protection, prestige, and ritual.
Durasi Proyek: The project was initiated and completed in Nanchang in January 2024.
Alur Operasi: The packaging is designed to create a ceremonial experience. The rigid case with a rotating opening reveals the bottle like a showcase, enhancing display value. The ceramic body, decorated with blue and white dragon motifs, offers a tactile connection to heritage. The metal cap, engraved with movable type characters, provides both grip and storytelling detail. From opening the case, unveiling the bottle, to pouring the liquor, each step is infused with cultural symbolism, turning consumption into ritual.