Heritage Wrap Beverage Packaging Fungsi Utama: Kemasan Minuman oleh Kazuo Fukushima and Aya Tanaka

Karya Heritage Wrap Beverage Packaging Fungsi Utama: Kemasan Minuman oleh Kazuo Fukushima and Aya Tanaka adalah pemenang yang sangat dihormati dari 2026 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2026

Heritage Wrap Beverage Packaging Fungsi Utama: Kemasan Minuman

oleh Kazuo Fukushima and Aya Tanaka

Klien: Meiji China Investment Co.,Ltd.

Pemenang A' Design Award Perak dalam Kategori Kemasan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #179695

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Heritage Wrap Beverage Packaging Fungsi Utama: Kemasan Minuman

Teks Buku: Desain kemasan minuman ini menafsirkan ulang teh hitam latte klasik melalui ekspresi grafis kontemporer. Motif ornamen tradisional diabstraksikan menjadi pola pembungkus berkesinambungan yang meningkatkan visibilitas dari segala sudut sekaligus menciptakan alur visual yang ritmis. Label pusat yang terstruktur menghadirkan kejelasan dan hierarki, menyeimbangkan kekayaan dekoratif dengan keterbacaan. Desain ini menghadirkan kesan yang halus namun mudah didekati, memastikan pengenalan kuat di rak serta konsistensi visual di berbagai lingkungan ritel.

Pengakuan

Tentang A' Design Award Perak

Heritage Wrap Beverage Packaging Fungsi Utama: Kemasan Minuman adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Heritage Wrap Beverage Packaging Fungsi Utama: Kemasan Minuman diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Heritage Wrap Beverage Packaging Fungsi Utama: Kemasan Minuman adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
Dimensi & Kemasan: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Tag: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
Teknologi Produksi: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Tantangan Desain: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
Riset: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Inspirasi: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Durasi Proyek: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Alur Operasi: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Anggota Tim: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Kredit Gambar: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD