Once Upon a Rabbit Fungsi Utama: Film Pendek Animasi oleh Jesseter Wang and Hannah Sun

Karya Once Upon a Rabbit Fungsi Utama: Film Pendek Animasi oleh Jesseter Wang and Hannah Sun adalah pemenang yang sangat dihormati dari 2026 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Film, Video dan Animasi.

PerungguFilm· 2026

Once Upon a Rabbit Fungsi Utama: Film Pendek Animasi

oleh Jesseter Wang and Hannah Sun

Pemenang A' Design Award Perunggu dalam Kategori Film

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Desain

Tentang Once Upon a Rabbit Fungsi Utama: Film Pendek Animasi

Teks Buku: Once Upon a Rabbit adalah proyek desain animasi yang terinspirasi oleh detail budaya Festival Lampion dan memori visual masa kecil. Karya ini membangun bahasa visual yang lembut dan ekspresif melalui perpaduan antara bentuk dimensional dan sensibilitas gambar tangan, menciptakan citra yang terasa terstruktur sekaligus menyenangkan. Motif yang berulang seperti kelinci dan Tangyuan, bola nasi, digunakan sebagai jangkar visual, sementara gerakan, ritme, dan komposisi menekankan atmosfer serta kontinuitas, menghasilkan pengalaman desain yang kohesif dan berakar pada kehangatan, keakraban, dan resonansi budaya.

Pengakuan

Tentang A' Design Award Perunggu

Once Upon a Rabbit Fungsi Utama: Film Pendek Animasi adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Once Upon a Rabbit Fungsi Utama: Film Pendek Animasi diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Once Upon a Rabbit Fungsi Utama: Film Pendek Animasi memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

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Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
Dimensi & Kemasan: 16x9 video file
Tag: Animation, Motion Design, Illustration, Culture, Year of Rabbit
Teknologi Produksi: The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
Tantangan Desain: A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
Riset: This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
Inspirasi: Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
Durasi Proyek: The project was developed and completed in 2023 as an independent animation project, produced remotely.
Alur Operasi: Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
Anggota Tim: Jesseter Wang,
Hannah Sun
Kredit Gambar: Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]