Global Keepsake Kemasan Produk oleh Wei Bai, Xianjun Chen and Rubo Chen

Karya Global Keepsake Kemasan Produk oleh Wei Bai, Xianjun Chen and Rubo Chen adalah pemenang yang sangat dihormati dari 2026 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2026

Global Keepsake Kemasan Produk

oleh Wei Bai, Xianjun Chen and Rubo Chen

Klien: Shenzhen Hello Tech Energy Co.,Ltd

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

6,281

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #180524

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Global Keepsake Kemasan Produk

Global Keepsake adalah desain kemasan yang dibuat untuk stasiun daya portabel bertenaga surya. Struktur, material, dan biaya kemasan aslinya tetap tidak berubah. Ilustrasi orisinal berbagai landmark dunia menghadirkan narasi budaya sekaligus nilai koleksi. Bagian tutup lipat atasnya dapat disobek dan digunakan kembali sebagai pembatas buku serta album buatan sendiri, sehingga kemasan tetap dapat disimpan setelah dibuka. Proses cetak menggunakan tinta berbahan dasar kedelai dan proses offset standar. Sistem ilustrasi modularnya dapat diterapkan pada seluruh rangkaian produk, memperpanjang usia pakai kemasan yang biasanya dibuang.

Pengakuan

Tentang A' Design Award Perunggu

Global Keepsake Kemasan Produk adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Global Keepsake Kemasan Produk diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Global Keepsake Kemasan Produk memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The design rethinks packaging for solar powered portable power stations without changing structure, materials, or cost. Original illustrations of global landmarks add cultural narrative and collectible value, extending the package’s lifecycle. The flip top becomes interactive bookmarks and a DIY album, increasing engagement with no extra resources. Maintaining a minimalist brand language, the scalable system transforms disposable packaging into a sustainable, experience-driven brand touchpoint.
Dimensi & Kemasan: Dimensions: Width 225mm x Depth 197.5mm x Height 129 mm
Material: 250g CCNB, E flute corrugated board (140gsm liner 100gsm medium), matte lamination
Ink: Soy based ink
Tag: Cultural packaging, cultural packaging, brand touchpoint, original illustration, modular visual system, series design, collectible value, interactive experience, sustainable design, cross-market adaptability, mass-production feasibility
Teknologi Produksi: The design prioritizes mass production feasibility, using an original illustration system and modular visuals for scalable series expansion. Vector illustrations ensure stable quality across sizes and printing conditions. Soy-based inks and standard offset printing balance color accuracy and sustainability. Interactive features reuse the existing unboxing structure, enabling tear-off and modular use without added processes, achieving design innovation while maintaining production efficiency.
Tantangan Desain: The main challenge was creating lasting emotional value for functional packaging without adding resources or complexity. Internally, this meant introducing cultural narratives within the brand’s visual system without weakening recognition. Externally, it required balancing cross-market cultural differences and ensuring mass production feasibility. The tension between creativity and practicality was resolved through restrained visuals and guided user interactions.
Riset: Research Type: Design driven applied research.
Objective: Extend consumer electronics packaging value and emotional lifecycle without extra resources.
Method: Case analysis, user observation, scenario simulation, unboxing records, and internal reviews.
Participants: Users across markets and internal teams.
Results: Reusable structures and cultural narratives boost retention, making packaging a sustainable, long term brand touchpoint.
Inspirasi: This project reflects on the industry habit of discarding functional packaging after use. Without changing structure, materials, or cost, the design adds lasting value and emotional meaning, turning packaging into a sustainable brand touchpoint. Inspired by the universal recognition of global landmarks, original illustrations and reusable structures encourage long term retention, extending the packaging’s lifecycle through design.
Durasi Proyek: The project officially launched in June 2025 in Shenzhen, China, and was completed in February 2026 in Shenzhen, China.
Alur Operasi: This design rethinks packaging after unboxing. Once its protective role is done, it transforms into bookmarks and modular keepsakes. Through unboxing, tearing, assembling, and keeping, users engage continuously. This encourages retention and use, extending the packaging life and strengthening brand memory.
Anggota Tim: Wei Bai, Xianjun Chen, Rubo Chen and Lvhan Chen