Eco Guard Kemasan Berkelanjutan oleh Wei Bai, Yongxin Wang and Rubo Chen

Karya Eco Guard Kemasan Berkelanjutan oleh Wei Bai, Yongxin Wang and Rubo Chen adalah pemenang yang sangat dihormati dari 2026 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2026

Eco Guard Kemasan Berkelanjutan

oleh Wei Bai, Yongxin Wang and Rubo Chen

Klien: Shenzhen Hello Tech Energy Co.,Ltd

Pemenang A' Design Award Perak dalam Kategori Kemasan

17,697

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #180632

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

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Desain

Tentang Eco Guard Kemasan Berkelanjutan

Eco Guard adalah desain kemasan berkelanjutan yang membawa pesan lingkungan. Grafisnya menampilkan kontras visual antara habitat alami yang tumbuh subur dan yang rusak, sehingga dampak lingkungan menjadi lebih mudah dipahami. Digunakan kertas bergelombang yang dapat didaur ulang dan tinta berbasis kedelai. Proses die cut dan pelipatan standar memungkinkan produksi pada lini yang sudah ada tanpa biaya tambahan. Sisipan berbahan kertas menggantikan komponen plastik dan melindungi isi kemasan. Urutan pembukaannya menuntun pengguna melalui sebuah cerita visual singkat, menambahkan nilai edukasi tanpa material tambahan.

Pengakuan

Tentang A' Design Award Perak

Eco Guard Kemasan Berkelanjutan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Eco Guard Kemasan Berkelanjutan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Eco Guard Kemasan Berkelanjutan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This sustainability-focused packaging integrates contrasting vitality crisis visuals of endangered habitats into structure and graphics, turning abstract carbon topics into an intuitive, emotional experience. Made with recyclable materials and eco-friendly inks, it conveys sustainability messages through zero-cost design, combining environmental education, brand value, and user interaction, while remaining practical, cost-efficient, and scalable for mass production.
Dimensi & Kemasan: Dimensions: 329x234x277mm
Gross weight: 7KG
Tag: Environmental protection, recycling, carbon reduction, interaction, sustainability, ecology, ecological protection
Teknologi Produksi: The packaging is designed for efficient mass production using recyclable corrugated paper and eco friendly soy based inks. The structure follows standard die-cut and folding processes, so it fits existing production lines without extra cost. Print areas are used to add sustainability messages without adding materials. Paper-based inserts reduce plastic and keep good protection, making the solution practical and scalable.
Tantangan Desain: A key challenge was balancing emotional storytelling with real production limits. We needed strong environmental visuals without increasing cost or material use. Internally, the team aligned brand history with a more educational role. Externally, we considered mass-production feasibility, supply chain limits, and varying sustainability standards. The solution came from using graphics and structure, not extra materials, to deliver impact.
Riset: Applied design research aimed to explore how packaging can raise environmental awareness. Methods included market review, user interviews, and prototype testing, with data gathered through surveys and observation. Participants were everyday consumers. Results showed story-driven visuals improved recall and emotional response. Insights informed a low cost, scalable solution influencing greener purchasing, brand communication, and sustainable design practice.
Inspirasi: This project was inspired by the visible gap between growing environmental awareness and real everyday action. Seeing how packaging is often discarded yet reaches millions of users, we saw an opportunity to turn it into a storytelling medium. The contrast between thriving and damaged habitats came from observing climate impacts on wildlife, motivating a design that quietly educates while delivering a meaningful unboxing experience.
Durasi Proyek: The project will begin in the United States in January 2026, with sales going worldwide.
Alur Operasi: Users interact with the design through a guided unboxing journey. As the box opens, they see a visual story showing nature before and after environmental impact, prompting reflection. The experience feels simple yet meaningful, turning a routine unboxing into a moment of awareness, which helps the message stay in users’ minds longer.
Anggota Tim: Weibai, Yongxin Wang, Rubo Chen and Lvhan Chen