Cedea - Dolomites' Luxury Mineral Water Air Mineral Dalam Kemasan Gelas oleh Nick Pitscheider and Sharon Hassan

Karya Cedea - Dolomites' Luxury Mineral Water Air Mineral Dalam Kemasan Gelas oleh Nick Pitscheider and Sharon Hassan adalah pemenang yang sangat dihormati dari 2019 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2019

Cedea - Dolomites' Luxury Mineral Water Air Mineral Dalam Kemasan Gelas

oleh Nick Pitscheider and Sharon Hassan

Klien: Nick Pitscheider

Pemenang A' Design Award Perak dalam Kategori Kemasan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #78016

Jelajahi Layanan Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Cedea - Dolomites' Luxury Mineral Water Air Mineral Dalam Kemasan Gelas

Desain air Cedea terinspirasi oleh Ladin Dolomites dan legenda tentang fenomena cahaya alami Enrosadira. Disebabkan oleh mineral unik mereka, Dolomites menyala dalam warna kemerahan yang menyala saat matahari terbit dan terbenam, memberikan pemandangan suasana yang ajaib. Dengan “menyerupai keajaiban Taman Mawar legendaris”, kemasan Cedea bertujuan untuk mengabadikan momen ini. Hasilnya adalah botol kaca yang membuat silau dan suar air menjadi efek yang mengejutkan. Warna botol dimaksudkan untuk menyerupai cahaya khusus Dolomites yang bermandikan mawar merah mineral dan biru langit.

Pengakuan

Tentang A' Design Award Perak

Cedea - Dolomites' Luxury Mineral Water Air Mineral Dalam Kemasan Gelas adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Cedea - Dolomites' Luxury Mineral Water Air Mineral Dalam Kemasan Gelas diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Cedea - Dolomites' Luxury Mineral Water Air Mineral Dalam Kemasan Gelas adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The Cedea bottle, tall and smooth, is only made in first-class quality glass. Its thick coloured bottom (sculpted with the Cedea rose symbol) generates a unique colour glare effect spreading through the water, highlighted by the twisting vertical lines that give the bottle a delicate spiral asymmetric shape, resembling the natural shape of Cedea, the Goddess of Water and Life.
Dimensi & Kemasan: Cedea water comes in two qualities, Still and Sparkling, and in two sizes.
Still Cedea water bottle is coloured in pinky red.
Sparkling Cedea water is coloured in turquoise.
The primary bottle is size 750ml. Height: 320 mm - Diameter: 83,7 mm
The half size bottle is 375ml. Height: 254 mm - Diameter: 69,8 mm
Tag: cedea, enrosadira, dolomites, luxury, lifestyle, premium mineral water, design
Teknologi Produksi: Cedea is only in first-quality white glass. The bottom, colour varnished, is unusually thick to allow the embedding of the Cedea rose symbol. Such thickness emphasizes also the "lens effect" that makes the symbol very visible in its carvings. The bottle is taller than usual: elegant and smooth. The shape presents three vertical engraved twisting lines. They make the bottle always delicately asymmetric, giving it a natural and unique silhouette. Such shape is difficult to achieve: In Italy only one glass maker was able to make it. The cap is in sleek aluminum delicately marked.
Tantangan Desain: The packaging for Cedea needed to be special. Unique, exclusive, but also elegant, smooth and memorable. The search for the wow effect led to using the water inside the bottle to be part of the packaging surprising look. The prototyping and experimentation of this was quite complex, as understanding the reaction of water to reflections and refraction is not an easy task. Then, we had to make it. It's a bottle expensive to make. Born to be different from the usual standards, the following challenge was to make all the elements come together to form the final bottle in a feasible way costwise.
Riset: Initial research made clear the interest for high-end mineral waters on the international market. Five different designs were explored as drafts, to gather feedback from potential investors. The chosen, final design was developed to the end to be the Cedea packaging bottle. The key was to create a bottle that could carry successfully the values of the Dolomites: beauty, poetry, nature, purity, lifestyle. The Cedea bottle embeds the Dolomites Enrosadira legend, recreating its colour flaring inside the water itself, to be a unique and surprising water on the table of 5-stars customers.
Inspirasi: Cedea was the Goddess of Water and Life by the traditional legends of the Ladin people, that inhabited the Dolomite mountains for over fifteen centuries. She is now the only mineral water from the heart of the Dolomites. It takes inspiration from their colourful phenomenon called Enrosadira, also linked to the Garden of Roses legend, that originated the rose flower brandmark as well. The Cedea bottles are meant to resemble the special glow of the Dolomites bathed in the Enrosadira rose red and the blue of the sky, creating a surprising colourful effect that makes the water glare and shine vibrantly.
Durasi Proyek: The first drafts of Cedea bottle were made in 2012 - 2013.
After the consolidation of the company, the development of the bottle was brought to final product during 2017. In 2018 the Cedea website was online. Initially as teaser, finally unveiling the product in spring 2018.
Alur Operasi: Handling the Cedea water bottle, its look changes as the reflections and refraction of the colour from the bottom spreads into the water in a very dynamic and vibrant way. Because of its twisting lines, the bottle shape is never symmetrical, achieving a smooth and more natural look.
Paten: The brand name Cedea is registered at UIBM - EUIPO - file n. 2013902212604 - ID 4721032 - Copyrights belong to Lizio Rizzi - Cedea CEO)
The brand mark Cedea is registered EUTM at EUIPO - file n. 016432502 - ID 816032
The brand mark Cedea is registered at WIPO - file n. 1369648 - ID 1048586
The Cedea Bottle design is registered RCD at EUIPO - WIPO - Des.n. 003932219-0001- ID 816032 (Designers: Nick Pitscheider, Sharon Hassan)
All Copyrights belong to Cedea Srls.
All the design was made by Nick Pitscheider - Nick Pitscheider/Sharon Hassan. All the design is internationally registered by Cedea.
The person responsible for all the Cedea design is Nick Pitscheider - Cedea Brand Manager.
Anggota Tim: Nick Pitscheider
Sharon Hassan
Kredit Gambar: All images are by Mattia Rizzi - Cedea Official Photographer.
(Including all the product shots and all the natural landscapes).