Mirzam: Monsters Collection Kemasan Coklat oleh Backbone Branding

Karya Mirzam: Monsters Collection Kemasan Coklat oleh Backbone Branding adalah pemenang yang sangat dihormati dari 2021 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

EmasKemasan· 2021

Mirzam: Monsters Collection Kemasan Coklat

oleh Backbone Branding

Klien: Backbone Branding

Pemenang A' Design Award Emas dalam Kategori Kemasan

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Tentang Mirzam: Monsters Collection Kemasan Coklat

Pembuat coklat dari UEA (Dubai) membutuhkan branding untuk coklat buatan tangan dari biji menjadi batangan. Mulai dari penamaan dan identitas hingga desain dan kemasan produk, tim merancang setiap elemen dengan cerita menarik seputar keseluruhan konsep. Merek ini didasarkan pada perjalanan melalui Timur kuno di sepanjang rute dan jalur laut yang telah lama terlupakan. Sebuah perjalanan dari satu negara ke negara lain, bertemu monster dan karakter mitos. Desain kemasannya merupakan ilusi perjalanan antara mitos dan kenyataan.

Pengakuan

Tentang A' Design Award Emas

Mirzam: Monsters Collection Kemasan Coklat adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Mirzam: Monsters Collection Kemasan Coklat diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Mirzam: Monsters Collection Kemasan Coklat menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

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Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Dimensi & Kemasan: Width 31 mm x Depth 1 mm x Height 61 mm
Tag: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Teknologi Produksi: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Tantangan Desain: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Riset: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Inspirasi: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Durasi Proyek: January-September 2015, Yerevan, Armenia
Alur Operasi: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Paten: Copyrights belong to Mirzam Chocolate Makers
Anggota Tim: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Kredit Gambar: All Photo Credits to Bacbkone Branding