Pony Pack Tea Kemasan Kotak Hadiah Teh oleh Xiang Qian, Deng Zhehao and Yao Wenliang

Karya Pony Pack Tea Kemasan Kotak Hadiah Teh oleh Xiang Qian, Deng Zhehao and Yao Wenliang adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2020

Pony Pack Tea Kemasan Kotak Hadiah Teh

oleh Xiang Qian, Deng Zhehao and Yao Wenliang

Klien: Rufy Design

Pemenang A' Design Award Perak dalam Kategori Kemasan

22,865

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #87642

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Pony Pack Tea Kemasan Kotak Hadiah Teh

Pony Pack Tea adalah desain kemasan hadiah yang diciptakan untuk teh premium. Konsepnya mengikuti sejarah panjang pembuatan teh, di mana metode tradisional dilestarikan dan digabungkan dengan manajemen produksi modern. Karakter Tionghoa yang ditulis dalam gaya berbagai periode dilapiskan pada permukaannya untuk mengungkapkan kualitas yang terbawa melintasi waktu. Set ini terdiri dari sebuah kotak dan tas kanvas yang ditutup dengan ikatan tali pengencang. Kertas bertekstur sederhana digunakan, dengan teknik cetak saring, bronzing, dan emboss. Bentuknya mengingatkan pada kolom teh dan kue teh.

Pengakuan

Tentang A' Design Award Perak

Pony Pack Tea Kemasan Kotak Hadiah Teh adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Pony Pack Tea Kemasan Kotak Hadiah Teh diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Pony Pack Tea Kemasan Kotak Hadiah Teh adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Dimensi & Kemasan: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
Tag: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Teknologi Produksi: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Tantangan Desain: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Riset: 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Inspirasi: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Durasi Proyek: 2017-2017.9 changsha, hunan province, China
Alur Operasi: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Anggota Tim: Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang
Kredit Gambar: Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。