Huanghongying Kemasan Teh oleh Wei Dai and Kun Luo

Karya Huanghongying Kemasan Teh oleh Wei Dai and Kun Luo adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2020

Huanghongying Kemasan Teh

oleh Wei Dai and Kun Luo

Klien: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #87649

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Huanghongying Kemasan Teh

Huanghongying adalah desain kemasan untuk teh yang ditanam di pegunungan Guizhou. Kotak luarnya terbuat dari karton ringan yang mudah dibawa, diangkut, dan didaur ulang. Teh dibagi ke dalam kantong-kantong kecil terpisah sehingga setiap porsi dapat diambil tanpa memengaruhi sisanya. Ilustrasi gambar tangan menutupi permukaan kotak dan menampilkan iklim pegunungan teh, ekologi alam setempat, serta metode budidaya yang digunakan di kebun teh. Data yang bermanfaat dicantumkan di samping ilustrasi tersebut. Desain ini memungkinkan konsumen mengetahui asal-usul dan kualitas teh.

Pengakuan

Tentang A' Design Award Perunggu

Huanghongying Kemasan Teh adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Huanghongying Kemasan Teh diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Huanghongying Kemasan Teh memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
Dimensi & Kemasan: Width345mm x Depth 165mm x Height 85mm
Tag: tea ,packaging, beverage, illustration, Graphics, Environmental
Teknologi Produksi: The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking.
Tantangan Desain: The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
Riset: In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
Inspirasi: In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
Durasi Proyek: The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
Alur Operasi: Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
Anggota Tim: Designer:Wei Dai
Creative Director:Kun Luo
Kredit Gambar: Designer Wei DAI,Huanghongying,2017