Songhua River Rice Paket Beras oleh 33 and Branding Co., Ltd.

Karya Songhua River Rice Paket Beras oleh 33 and Branding Co., Ltd. adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2020

Songhua River Rice Paket Beras

oleh 33 and Branding Co., Ltd.

Klien: Sourceage

Pemenang A' Design Award Perak dalam Kategori Kemasan

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Tentang Songhua River Rice Paket Beras

Beras Sungai Songhua, adalah produk beras kelas atas di bawah SOURCEAGE Food Group. Saat festival tradisional Tionghoa - Festival Musim Semi semakin dekat, mereka merancang melalui produk beras yang dikemas dengan indah sebagai hadiah kepada pelanggan dari hadiah Festival Musim Semi, sehingga keseluruhan desain perlu menggemakan suasana perayaan Festival Musim Semi, dengan menyoroti elemen budaya tradisional Tiongkok dan arti baik yang menguntungkan.

Pengakuan

Tentang A' Design Award Perak

Songhua River Rice Paket Beras adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Songhua River Rice Paket Beras diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Songhua River Rice Paket Beras adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

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Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Dimensi & Kemasan: Width 210mm x Depth 40mm x Height 160mm
Tag: Package，China，Rice，Food，Festival，Cultural
Teknologi Produksi: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Tantangan Desain: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Riset: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Inspirasi: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Durasi Proyek: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Alur Operasi: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Paten: Copyrights belong to 33 and branding, 2019.
Anggota Tim: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Kredit Gambar: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.