Yingjiagong Baijiu Kemasan Minuman oleh Wen Liu and Xianwen Wu

Karya Yingjiagong Baijiu Kemasan Minuman oleh Wen Liu and Xianwen Wu adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerakKemasan· 2020

Yingjiagong Baijiu Kemasan Minuman

oleh Wen Liu and Xianwen Wu

Klien: Anhui Yingjiagong Jiu Co., Ltd

Pemenang A' Design Award Perak dalam Kategori Kemasan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #89960

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

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Desain

Tentang Yingjiagong Baijiu Kemasan Minuman

Yingjiagong Baijiu adalah desain kemasan untuk minuman keras sulingan khas Tiongkok. Bentuk Pegunungan Dabie digunakan sebagai elemen desain utama. Lukisan tinta tradisional Tiongkok dan gambar garis dipadukan untuk membentuk citra pegunungan tersebut. Area ruang kosong (white space) yang luas diterapkan, dengan warna hijau sebagai warna utama. Kotak bagian luar terbuat dari plastik untuk menekan biaya dan memungkinkan daur ulang. Botol dan tutupnya terbuat dari keramik dengan sentuhan akhir semprot. Kotak tersebut berukuran panjang 136 mm, lebar 116 mm, dan tinggi 290 mm. Desain ini menghadirkan suasana fermentasi alami dari tempat penyulingan.

Pengakuan

Tentang A' Design Award Perak

Yingjiagong Baijiu Kemasan Minuman adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Yingjiagong Baijiu Kemasan Minuman diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Yingjiagong Baijiu Kemasan Minuman adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
Dimensi & Kemasan: The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
Tag: Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
Teknologi Produksi: The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
Tantangan Desain: In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
Riset: The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
Inspirasi: The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
Durasi Proyek: The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
Alur Operasi: he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
Anggota Tim: Designer Wen Liu
Designer Xianwen Wu
Designer Mao Li
Designer Weijie Kang
Kredit Gambar: Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019