Feira do Alvarinho Kampanye Periklanan oleh Fabio Alves

Karya Feira do Alvarinho Kampanye Periklanan oleh Fabio Alves adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Periklanan, Pemasaran dan Komunikasi.

PerakPeriklanan· 2020

Feira do Alvarinho Kampanye Periklanan

oleh Fabio Alves

Klien: MarkaBranka

Pemenang A' Design Award Perak dalam Kategori Periklanan

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Tentang Feira do Alvarinho Kampanye Periklanan

Feira do Alvarinho adalah pesta anggur tahunan yang berlangsung di Moncao, Portugal. Untuk mengkomunikasikan acara tersebut, itu dibuat sebuah kerajaan kuno dan fiksi. Dengan nama dan peradabannya sendiri, Kerajaan Alvarinho, ditetapkan demikian karena Moncao dikenal sebagai tempat lahir anggur Alvarinho, terinspirasi dari sejarah nyata, tempat, orang-orang ikonik, dan legenda Moncao. Tantangan terbesar dari proyek ini adalah membawa kisah nyata dari wilayah tersebut ke dalam desain karakter.

Pengakuan

Tentang A' Design Award Perak

Feira do Alvarinho Kampanye Periklanan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Feira do Alvarinho Kampanye Periklanan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Feira do Alvarinho Kampanye Periklanan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Dimensi & Kemasan: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Tag: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Teknologi Produksi: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Tantangan Desain: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Riset: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Inspirasi: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Durasi Proyek: From February to July 2019, in Moncao, Portugal.
Alur Operasi: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Anggota Tim: Fabio Alves
Marcio da Rocha
Rafael Pereira
Kredit Gambar: MarkaBranka, 2019