Fruit Bites Kemasan Buah Kering oleh Nour Shourbagy

Karya Fruit Bites Kemasan Buah Kering oleh Nour Shourbagy adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

PerungguKemasan· 2020

Fruit Bites Kemasan Buah Kering

oleh Nour Shourbagy

Klien: Fruit Bites

Pemenang A' Design Award Perunggu dalam Kategori Kemasan

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Warna

Desain

Tentang Fruit Bites Kemasan Buah Kering

Apa yang lebih baik dari camilan bergizi bebas rasa bersalah untuk anak-anak Anda? Desain kemasan Fruit Bites dirancang untuk mendorong anak-anak mengubah kebiasaan ngemil mereka dan memilih untuk makan buah kering alami daripada junk snack. Tujuannya untuk memberdayakan setiap orang tua untuk mengubah pola ngemil anaknya. Tantangannya adalah merancang karakter yang mencerminkan manfaat buah-buahan yang dapat dengan mudah dipahami dan dikaitkan oleh anak-anak sebagai sesuatu yang sejuk dan sehat. Mangga berperan besar dalam kesehatan kulit. Pisang membantu Anda menjaga penglihatan normal. Apel bagus untuk daya ingat dan konsentrasi Anda.

Pengakuan

Tentang A' Design Award Perunggu

Fruit Bites Kemasan Buah Kering adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Fruit Bites Kemasan Buah Kering diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Fruit Bites Kemasan Buah Kering memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Dimensi & Kemasan: Width 90 mm x 45 Depth x Height 140 mm
Tag: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Teknologi Produksi: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Tantangan Desain: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Riset: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Inspirasi: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Durasi Proyek: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Alur Operasi: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.