Logothetis Kemasan Makanan oleh Antonia Skaraki

Karya Logothetis Kemasan Makanan oleh Antonia Skaraki adalah pemenang yang sangat dihormati dari 2021 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Kemasan.

EmasKemasan· 2021

Logothetis Kemasan Makanan

oleh Antonia Skaraki

Klien: Logothetis

Pemenang A' Design Award Emas dalam Kategori Kemasan

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Warna

Desain

Tentang Logothetis Kemasan Makanan

Alam sebagai inspirasi abadi menghadirkan desain luar biasa untuk pendekatan tradisional. Logothetis Farm di Zakynthos, Yunani, memunculkan nilai dan pentingnya warisan legendaris Yunani secara dinamis. Pengalaman farm to table bertemu dengan keajaiban desain, storytelling, dan branding. Dengan identitas klasik dan bersih, serta sentuhan playful untuk audiens masa kini, kemasan ini memberikan aura hangat yang menyambut semua konsumen untuk memilikinya!

Pengakuan

Tentang A' Design Award Emas

Logothetis Kemasan Makanan adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Logothetis Kemasan Makanan diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Logothetis Kemasan Makanan menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: A contemporary design for a traditional way of doing. Mother Nature unfolds some of her secrets, and the brand, Logothetis Farm in Zakynthos, Greece, offers her unique gifts to all. The farm to table experience met the magic of design and storytelling. That is how a classic and clean identity with a playful twist was created. Cute illustrations and soft pastel colours make this series easily recognizable and memorable. The packaging gives a warm, joyful aura.
Dimensi & Kemasan: It goes without saying that the creative approach was designed to minimize processing in packaging and to facilitate recycling. All materials were uniquely sourced and meticulously chosen to enhance the experience and narrative of the stories of the products.
Tag: Logothetis, Organic, Bio, Packaging, Design, Storytelling, Farm, Greece, Zante, Zakynthos
Teknologi Produksi: Glass jars, paper boxes and metal tins.
Tantangan Desain: The most difficult creative challenge was to link all meanings in one graphic concept. At the same time, a way to share the values and importance of Zakynthos heritage, while giving the design a modern twist, had to be found.
Riset: An extensive research was carried out for the task of creating brand concepts and the subsequent refinement of the final design version. In addition, a thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
Inspirasi: Do you know Mother Nature? She is to whom the care of the earth has been given. Enchanted by the stories and myths about Mother Nature, and inspired by the spontaneity of real life moments, the creatives behind this project worked towards the creation of a brand for people with a true zest for life.
After all, the term Mother Nature was first coined here, in Greece. Ancient Greeks were the first to imagine nature personified as a young woman who represents the eternal source of creation.
Durasi Proyek: The project began and finished in 2019 in Athens, Greece.
Alur Operasi: The attention to detail in design and storytelling reflected the character of the products, revealing the hard work invested in each one of them, and the consumers appreciated the final packaging.
Anggota Tim: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Evri Makridis, Valia Alousi
Copywriter: Sotiria Theodorou
Kredit Gambar: A.S. Advertising, 2019