2000 Meters Primary Function: Nkwakọ Tii nke Tiger Pan

Ihe emepụtara bụ 2000 Meters Primary Function: Nkwakọ Tii nke Tiger Pan bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2020

2000 Meters Primary Function: Nkwakọ Tii

nke Tiger Pan

Onye Ahịa: 2000meters Tea（Yunnan） Co., Ltd.

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

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Nyochaa Ọnọdụ Onyinye maka #100794

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka 2000 Meters Primary Function: Nkwakọ Tii

2000 mita bụ nhazi nkwakọ maka otu ụlọ ọrụ tii ojii sitere na Yunnan, China. E kewara usoro a n'ọkwa atọ dabere na ebe a na-emepụta ya, ịdị mma na ụtọ. A na-eji ụdị nwere nsọ asatọ (octagonal) dịka akara nkịtị nke usoro a niile. A na-ejikọta ọkwa dị ala na akwụkwọ, bụ́ ihe a na-ejikarị eme ihe, ebe ọkwa etiti na nke kachasị mma na-eji igbe ígwè. Otu obere ugwu na-acha uhie uhie na-arịgo n'elu igbe ígwè iji gosi na tii ahụ na-eto n'ebe dị elu. Ojii na uhie bụ isi agba, na obere ọcha na eserese dị mfe nke osisi ochie, ahịhịa na jasmine.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

2000 Meters Primary Function: Nkwakọ Tii meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na 2000 Meters Primary Function: Nkwakọ Tii ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. 2000 Meters Primary Function: Nkwakọ Tii bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Black tea is a kind of fully fermented tea that has a long history. It has been introduced to Europe in 1620 and enjoyed tremendous popularity. Tea in high altitude requires more time to mature and sprout, produces more protein and amino acid. The reason why we choose "2000 meters" is "High altitude area produces the best tea."
Nha & Mkpuchi: High-end series:108X108X140mm
Mid-level series:96X96X168mm
Low-level series:98X65X240mm
Mkpado: Black tea, Tiger Pan, Paper Package, Can, 2000 meters, High Altitude
Teknụzụ Mmepụta: We divided 2000 meters into 3 different levels based on the producing area, quality, and flavor. Octagon shape is the symbol of the whole series. The low-end level packed with paper, which is the most widely used materials. Iron can become the container of the middle level and the premium series, but the technique of expression is quite different. At the same time, we rose a small red mountain at the top of the can, which can tell consumers directly that these black tea are coming from high altitude areas.
Ịma Aka Imepụta: In what kind of design language can we directly bring the brand concept and product information to consumers? As a black tea brand, all tea trees grew at high altitudes over 2000 meters. We didn't simply need to express the black tea variety such as jasmine black tea, old tree black tea, Kongfu black tea, but also have to tell the concept of "high altitude area produces the best tea."
Nchọpụta: When the altitude rises 100 meters, the temperature drops 0.6 degrees and gather more clouds. Tea tree needs more time to grow and unfold their buds. An experimental study indicates that slowly grow rate can bring more protein and amino acid, which make tea fresher. Based on the brand concept of "high altitude area produces the best tea," 2000 meters hope to impress consumers with its unique design and clear brand concept.
Mkpali: 2000 METERS is a whole new black tea brand which comes from one of the best tea growing district in Yunnan, China. We prefer to use different material, size and shape in each series of package which is a statement of professionalism. To convey the message of "produced from high altitude "effectively, we choose black and red to be the main color of product and embellish a bit white, designed with concise illustration such as old tree, brush, jasmine, all there details make this series looks exquisite and delicate.
Oge Ọrụ: The project was done within 3 months. The design is finished in Shenzhen, produced in Pu'er City, Yunnan Province.
Usoro Ọrụ: "High altitude area produces the best tea" is the central concept of 2000 meters. First of all, we designed the font as bright as possible and rose a small medal hill at the top of the high-end series, which can directly tell consumers about the concept following surprise. The brand concept becomes clear and direct so far.
Ndị Otu: Designer: Tiger Pan, Qian Chi, Zhengxing Wu
Creative Director: Tiger Pan
Illustrator:Ping Yi, Qian Chi
Technician: Zhangkun Xie
Asụsụ Foto: Image #1-5:Designer: Tiger Pan, Qian Chi, Zhengxing Wu;Creative;Director: Tiger Pan;Illustrator:Ping Yi, Qian Chi;Technician: Zhangkun Xie