KitKat Chocolatory Imebe Ime Ụlọ Azụmahịa nke Justin Vinet - Model/ctzn

Ihe emepụtara bụ KitKat Chocolatory Imebe Ime Ụlọ Azụmahịa nke Justin Vinet - Model/ctzn bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Ime Ụlọ na Ngosipụta.

ỌlaedoIme Ụlọ· 2020

KitKat Chocolatory Imebe Ime Ụlọ Azụmahịa

nke Justin Vinet - Model/ctzn

Onye Ahịa: Unique Store Fixtures

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Ime Ụlọ

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

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Nhazi a

Maka KitKat Chocolatory Imebe Ime Ụlọ Azụmahịa

Na-anọchi anya echiche ahụ na njirimara n'ozuzu ya n'ụzọ na-agbanwe agbanwe site na iji chekwa ụlọ ahịa, maka ahịa ndị Canada na ndị ahịa Yorkdale. Iji ahụmịhe nke ihe ochie na mpaghara ụwa iji mepụta ma tụgharịa uche ahụ dum. Mepụta ụlọ ahịa nwere ike ịrụ ọrụ, nke ahụ ga-arụ ọrụ nke ọma maka nnukwu okporo ụzọ, oghere dị egwu.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

KitKat Chocolatory Imebe Ime Ụlọ Azụmahịa meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na KitKat Chocolatory Imebe Ime Ụlọ Azụmahịa ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. KitKat Chocolatory Imebe Ime Ụlọ Azụmahịa na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space.
Mkpado: pop-up, interactive, branding, experience, flagship,
Teknụzụ Mmepụta: The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
Ịma Aka Imepụta: It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction.
Nchọpụta: All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized.
Mkpali: For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
Oge Ọrụ: The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
Usoro Ọrụ: The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
Patentị: Copyrights belong to Nestle, 1911
Ndị Otu: Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared
Asụsụ Foto: Photographer: One Method, 2019