Ihe emepụtara bụ Winter Navel Ngwugwu Oroma nke Chao Xu bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Ngwungwu.

BronzNgwungwu· 2020

Winter Navel Ngwugwu Oroma

nke Chao Xu

Onye Ahịa: Caixiao Tian agricultural development pty ltd

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #101508

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Winter Navel Ngwugwu Oroma

Ihe a haziri bụ ịkwalite oroma, nke a kpọrọ mmiri mmiri oge oyi, nke e si n’ugbo kọlọ butere. Ihe ngwugwu a nwere nha nke kaadiboodu abuo, kaadi ozi, envelopu nke peeler oroma. Naval nwere ike iburu ya mmiri mgbe emesiri oge anọ. ihe ịma aka nke atụmatụ ahụ bụ iji kọwaa ịdị mkpa nke usoro ibu ogologo oge na ụdị nke osisi oroma dị n'oge oge anọ na ngwugwu ahụ. Ndị otu ahụ chepụtara eserese nke sitere n'ike mmụọ nsọ na beanstalk sitere n'ike mmụọ nsọ. O kwusiri ike n'echiche nke nkwekọ n'etiti okike na mmadu.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Winter Navel Ngwugwu Oroma meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Winter Navel Ngwugwu Oroma ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Winter Navel Ngwugwu Oroma na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
Nha & Mkpuchi: this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm
Mkpado: package design, food package, fruit package, hand drawing
Teknụzụ Mmepụta: the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
Ịma Aka Imepụta: Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
Nchọpụta: we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
Mkpali: Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
Oge Ọrụ: The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
Usoro Ọrụ: we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
Ndị Otu: Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu