Chic HK 2020 Ọrụ Isi: Mmemme Azụmahịa Otu Ndụ nke Hong Kong Trade Development Council

Ihe emepụtara bụ Chic HK 2020 Ọrụ Isi: Mmemme Azụmahịa Otu Ndụ nke Hong Kong Trade Development Council bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Mmemme na Ihe Omume.

IgweMmemme· 2021

Chic HK 2020 Ọrụ Isi: Mmemme Azụmahịa Otu Ndụ

nke Hong Kong Trade Development Council

Onye Ahịa: Hong Kong Trade Development Council

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Mmemme

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Chic HK 2020 Ọrụ Isi: Mmemme Azụmahịa Otu Ndụ

Ihe Odide Akwụkwọ: Chic HK 2020 bụ mmemme azụmahịa otu ndụ e mere na Guangzhou, China. Mmemme a nyeere ụlọ ọrụ Hong Kong 80 aka ịkwalite mmata ọba aha ha na ịnwale mmeghachi omume ndị ahịa na ahịa South China. Echiche anya mmemme a jikọtara mkpụrụ okwu Chinese ochie na nke e mere mfe ka ha mepụta ụdị mkpụrụ okwu ọhụrụ maka aha mmemme a. E tinyere agba isi atọ na eserese ndị ahụ, e jikwa ha kaa akara ngalaba ndụ dị iche iche. Ihe ngosi a kpuchiri saịtị 9000 metaanjọ n'ụlọ ihe ngosi nwere ụlọ elu abụọ, wee gaa ruo ụbọchị anọ. Nnukwu eserese e sere n'ihu ụlọ e ji iko mee na onyonyo 3D nke nabatara ndị ọbịa mere ka ndị bịara nleta nweta nnabata mma.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Chic HK 2020 Ọrụ Isi: Mmemme Azụmahịa Otu Ndụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Chic HK 2020 Ọrụ Isi: Mmemme Azụmahịa Otu Ndụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Chic HK 2020 Ọrụ Isi: Mmemme Azụmahịa Otu Ndụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Chic HK event aided 80 Hong Kong companies to develop brand awareness and test local consumers response in the South China market of Guangzhou. The organizer required a design to highlight Hong Kong as one of the Asia most vibrant and unique lifestyle hub. Making use of 3 primary colours and intermixing traditional and simplified Chinese characters, a new visual concept was created for this inaugural promotional event.
Nha & Mkpuchi: The exhibition area over 2 floors was 9000sqm. Outside the venue, a 27m high x 17m wide graphic sticker of the event title was placed on the glazed facade. Inside the concourse is a 3D welcome backdrop at 12m wide x 4.5m high. The exhibition hall features a 40m long spans of LED display units at the main entry aisle with 5m high booths constructed with metal frames, then spray painted finish or cladded with wooden slats. All lights were LED and flooring were carpeted mixed with floor stickers.
Mkpado: Trade, Hong Kong, Lifestyle, Expo, Typography, Chinese Characters, HKTDC, Design, Organiser, Chic, China
Teknụzụ Mmepụta: The glazed facade of the venue displayed a 27m high x 17m wide Chic HK graphic sticker. At the concourse, a 3D welcome backdrop at 12m wide x 4.5m high made of plywood, metal frame and vinyl graphics was placed. All the exhibition booths were constructed with metal frames and sprayed paint finish or cladded with wooden slats. All lights and acrylic lettering used LED lights. Featured inside the main hall, a 40m long x 6.5m wide corridor housed a straddled series of hanging LED units emitting images.
Ịma Aka Imepụta: The most challenging part was finding a design concept that could highlight HK brands and lifestyle to the local Guangzhou market. After analysing what makes Hong Kong culture unique and how it differs from other mainland Chinese cultures, we started to play on the different written Chinese characters along with added primary colours to formulate an overall new visual design. The colours also helped categorise the sub divide the various lifestyle sectors at the Chic HK event.
Nchọpụta: After researching the Guangzhou consumer market, we played with the juxtaposition of traditional and simplified version of the written Chinese characters to create a new translated title for Chic HK. This new typography was a cultural way to convey the idea of familiarity yet refreshing twist to the event. From this, prime colours were added to make various visual elements pop-out. Providing a new visual communication to position the brands of HK being presented this event.
Mkpali: Inspiration stemmed from studying the written Chinese characters for Chic HK. Officially two forms of written Chinese, a traditional style used in Hong Kong and a simplified version used in mainland China. Both forms of writing were intermixed to create a new look in the Chinese calligraphy. Subsequently, 3 primary colours were added to make the graphic promotions visually pop out and these colours also help indicate the various lifestyle sectors at the event’s physical space.
Oge Ọrụ: The project duration was 3 months from initial briefing to onsite completion. It was located at the Nan Fung International Convention & Exhibition Center, Guangzhou, China and the event ran for 4 days starting from the 9 - 13 of January 2020.
Usoro Ọrụ: The first impression for the visitors began with a 17m (w) x 24m (h) graphic sticker of Chic HK at the exterior glazing of the venue. In the concourse, a 3D welcome backdrop for photo opportunities is placed. Inside the exhibition hall, a 40m (l) x 6.5m (w) x 5m (h) corridor with straddled LED units emitted graphic images created a more transformative spatial and visual experience. After this, the visitors would freely explore the colour coded booths and other facilities of the show.
Patentị: Copyrights belong to Hong Kong Trade Development Council, 2020
Ndị Otu: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Jeff Cheng
Carson Wong
Shirley Fung
Asụsụ Foto: Hong Kong Trade Development Council