Fairy Fox Nlekọta Akpụkpọ Ahụ nke Antonia Skaraki - A.S. Advertising

Ihe emepụtara bụ Fairy Fox Nlekọta Akpụkpọ Ahụ nke Antonia Skaraki - A.S. Advertising bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2021

Fairy Fox Nlekọta Akpụkpọ Ahụ

nke Antonia Skaraki - A.S. Advertising

Onye Ahịa: Fairy Fox

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

30,040

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #107898

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Fairy Fox Nlekọta Akpụkpọ Ahụ

Nnọọ n'ije njem na-atọ ụtọ gaa n'echiche okike. Nwee ahụmịhe nke ihe omimi gbara ngwaahịa nlekọta akpụkpọ ahụ ndị a gburugburu. Nhazi a na-egosipụta njikọ dị n'etiti Nne Okike na ụmụ ya, ebe ihe ndị dị oke mma na-enye mmetụta metụ aka yana echiche na-adịgide adịgide. Nnyocha oke asọmpi na nnyocha usoro ọnọdụ dugara na nchọpụta oghere ohere dabara n'ọhụụ na atụmatụ ndị ahịa, nke dugara na ngwugwu ọhụrụ dị ọgbara, dị obere ma nwee ekpo ọkụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Fairy Fox Nlekọta Akpụkpọ Ahụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Fairy Fox Nlekọta Akpụkpọ Ahụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Fairy Fox Nlekọta Akpụkpọ Ahụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Nha & Mkpuchi: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Mkpado: baby, care, child, cream, fairy, fox, product, health, skincare
Teknụzụ Mmepụta: Environmentally friendly. Plastic containers with PVC labels.
Ịma Aka Imepụta: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Nchọpụta: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Mkpali: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Oge Ọrụ: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Usoro Ọrụ: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Ndị Otu: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Asụsụ Foto: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017