Snow Time L Mmanya nke Evan Chen and Ziming Guo

Ihe emepụtara bụ Snow Time L Mmanya nke Evan Chen and Ziming Guo bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2021

Snow Time L Mmanya

nke Evan Chen and Ziming Guo

Onye Ahịa: Lascaux Design Institute Inc.

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #110335

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Snow Time L Mmanya

Gu Yue Long Shan bụ ọnụ ọgụgụ kasị ukwuu nke mmanya na-acha odo odo ọdịnala na China, nke e hiwere na 1664. Ngwaahịa ọhụrụ ha mepụtara maka Gu Yue Long Shan, na-enye echiche nke ịnụ ụtọ oge dị nwayọọ. Ihe osise eserese dabere na echiche nke mmiri, snow, osikapa na-eri nri na oge, nke dị mkpa na mmanya edo edo, na-egosipụta ugwu na mmiri dị n'ógbè ahụ iji mepụta foto zuru oke. Maka ndị na-arụ ọrụ nwanyị mepụtara nkwakọ ngwaahịa dị mkpa, na-eji ihe nkiri mgbasa ozi pulp, ma jikọta ya na usoro ntinye, iji mepụta mmetụta mkpuchi snow.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Snow Time L Mmanya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Snow Time L Mmanya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Snow Time L Mmanya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Nha & Mkpuchi: The size is 275mm*68mm*68mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Mkpado: logo，packaging，illustrations，graphics
Teknụzụ Mmepụta: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Ịma Aka Imepụta: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Nchọpụta: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Mkpali: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
Oge Ọrụ: The project was launched in Shaoxing in July 2020.
Usoro Ọrụ: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
Ndị Otu: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Yoga Zhai
Fan Zhang
Min Fang