Ihe emepụtara bụ Chinese Mooncake Mkpuchi Igbe Onyinye nke Litete Brand Design bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Ngwungwu.

ỌlaedoNgwungwu· 2021

Chinese Mooncake Mkpuchi Igbe Onyinye

nke Litete Brand Design

Onye Ahịa: Litete Brand Design

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Ngwungwu

36,021

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #111173

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Chinese Mooncake Mkpuchi Igbe Onyinye

Chinese Mooncake bụ igbe onyinye e mere maka achịcha ọnwa a na-enye n'oge Ememme Etiti Mgbụsị Akwụkwọ. Igbe dị n'èzí na-agbaso ụdị igbe nri ọdịnala ndị China. Eserese e sere n'ụdị akwa a kpara akpa na-egosi echiche site n'elu nke oriri nnukwu mmemme nke Ọchịchị Tang, gụnyere ụlọ e ji osisi rụọ na ndị na-agba egwu. A na-eji igbutu akwụkwọ kewaa akụkụ ọ bụla nke eserese ahụ ma jikọtakwa ha ọzọ, nke mere ka mkpuchi ahụ nweta omimi na ọkwa dị iche iche. Igbe dị n'ime na-egosi mmegharị egwu sitere na Rainbow Skirt and Feather Coat, jikọtara ya na agba ochie ndị China dịka odo eze na akwụkwọ ndụ achara.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

Chinese Mooncake Mkpuchi Igbe Onyinye meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Chinese Mooncake Mkpuchi Igbe Onyinye ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Chinese Mooncake Mkpuchi Igbe Onyinye na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. It also highlights this dynasty's magnificent wooden architecture and reproduces Yang Guifei's graceful dance movements. The inner box was designed based on dance movements from Rainbow Skirt and Feather Coat. This was combined with classical Chinese colors such as royal purple and bamboo green to reflect the Tang Dynasty's grandeur, the Chinese classics'elegance, and wishes for a happy life.
Nha & Mkpuchi: Outer box size:340mmx220mmx55mm
Inner box size:85mmx85mmx38mm
Mkpado: Moon cake packaging, Chinese traditional culture, Tang Dynasty, classical, Mid-Autumn Festival
Teknụzụ Mmepụta: The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. Each part of the illustration is separated by die-cutting, and the final packaging is more layered.
Ịma Aka Imepụta: The difficulty of this design is that there are few records about the neon clothes and feather dance, and it is more difficult to restore the architecture, costumes, makeup, musical instruments, and dance poses. Even so, we checked many documents, which greatly restored the scene at that time.
Nchọpụta: The Mid-Autumn Festival is a traditional festival celebrated in China. It gained widespread popularity in the Tang Dynasty and became a nationwide holiday. According to legend, the Tang Emperor Xuan Zong dreamt he had traveled to the Palace of the Moon, where he saw celestial women, clothed in feathers and rosy clouds dancing in the sky. After the Emperor awoke, his favourite concubine Yang Guifei, renowned as one of the four most beautiful women in Chinese history, choreographed and performed the famous dance, 'Rainbow Skirt and Feathered Coat,'according to the Emperor's recollection.
Mkpali: In order to reproduce the magnificent scenery of the Tang Dynasty palace, this design was created after consultig many historical documents, viewing images of murals at Dunhuang, and visiting ancient buildings from the Tang Dynasty to use these aspects as the basis for creating a design to restore the Tang Dynasty's historical prosperity.
Oge Ọrụ: The project started in Tianjin in July 2020, completed in Tianjin in August 2020, and exhibited in Tianjin in September 2020.
Usoro Ọrụ: The outer box as a whole is a traditional Chinese food box style, using a three-dimensional paper sculpture to separate the characters and scenes through die cutting, and then collage them into a complete illustration, which increases the sense of hierarchy and space of the packaging. The inner box combines the opening with the packaging illustration. The entire tongue part adopts the style of traditional Chinese typography, forming a natural division. When the consumer opens the box, a complete illustration pops up in front of them.
Patentị: Copyrights belong to Langcer Lee, 2020.
Ndị Otu: Creative Director：Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao
Asụsụ Foto: Image #No1 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No2 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No3 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No4 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No5 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.