Dark Horse Wine Ọrụ Bụ Isi: Ngwugwu Mmanya nke Pierre Delebois

Ihe emepụtara bụ Dark Horse Wine Ọrụ Bụ Isi: Ngwugwu Mmanya nke Pierre Delebois bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2021

Dark Horse Wine Ọrụ Bụ Isi: Ngwugwu Mmanya

nke Pierre Delebois

Onye Ahịa: E&J Gallo

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

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Nhazi a

Maka Dark Horse Wine Ọrụ Bụ Isi: Ngwugwu Mmanya

Dark Horse bụ ngwugwu mmanya na atụmatụ ịkọ akara aha e mepụtara maka otu akara mmanya California. Emepụtara atụmatụ a dabere na usoro nwere mgbanwe nke na-ekpuchi ngwugwu niile ma na-enye ohere maka mgbakwunye n'ọdịnihu. A na-ebi akara ndị a n'elu akwụkwọ dị elu nke nwere ihe ọ na-egbuke egbuke na nke na-adịghị egbuke egbuke, nke na-eme ka agba na uto ọ na-egosipụta pụta ìhè karị. A na-etinye akara ngosi nke akara aha n'ihu na n'etiti akara ọ bụla. Nhazi akara ahụ dị mfe, ka mmadụ nwee ike ịghọta ihe dị n'ime karama ozugbo ọ lekwasịrị ya anya. Ebumnuche ya bụ igosipụta àgwà na uto n'ụzọ doro anya n'elu shelf.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Dark Horse Wine Ọrụ Bụ Isi: Ngwugwu Mmanya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Dark Horse Wine Ọrụ Bụ Isi: Ngwugwu Mmanya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Dark Horse Wine Ọrụ Bụ Isi: Ngwugwu Mmanya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
Teknụzụ Mmepụta: forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
Mkpali: forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
Ndị Otu: Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.

Gụọ Akụkọ Mgbasa Ozi

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