Himalaya Sheet Mask Ihe Mmalite: Nkwakọ Mkpuchi Ihu Mpempe Akwụkwọ nke Elephant Design and Himalaya Wellness

Ihe emepụtara bụ Himalaya Sheet Mask Ihe Mmalite: Nkwakọ Mkpuchi Ihu Mpempe Akwụkwọ nke Elephant Design and Himalaya Wellness bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2021

Himalaya Sheet Mask Ihe Mmalite: Nkwakọ Mkpuchi Ihu Mpempe Akwụkwọ

nke Elephant Design and Himalaya Wellness

Onye Ahịa: Himalaya Wellness

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

31,299

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #117150

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Himalaya Sheet Mask Ihe Mmalite: Nkwakọ Mkpuchi Ihu Mpempe Akwụkwọ

Ederede Akwụkwọ: Himalaya Sheet Mask bụ nhazi nkwakọ maka mkpuchi ihu mpempe akwụkwọ n'ụdị nlekọta onwe onye. Usoro a na-ekpuchi ụdị dị iche iche ise ma na-eji agba na-egbuke egbuke, mkpụrụ akwụkwọ na-atọ ụtọ na ndetu etiti nye onwe onye. Ihe osise na-egosipụta ihe ndị mejupụtara ngwaahịa sitere n'okike n'ụdị dị nro. A na-ebi obere akpa a na CMYK, ọcha na agba Pantone anọ pụrụ iche. Akara ngosi na foto ka a na-emecha na spot gloss varnish, ebe elu ndị fọdụrụ bụ matte. Ejiri nhazi a mee ka ọ masị ndị na-azụ ahịa na-eto eto n'ahịa zuru ụwa ọnụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Himalaya Sheet Mask Ihe Mmalite: Nkwakọ Mkpuchi Ihu Mpempe Akwụkwọ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Himalaya Sheet Mask Ihe Mmalite: Nkwakọ Mkpuchi Ihu Mpempe Akwụkwọ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Himalaya Sheet Mask Ihe Mmalite: Nkwakọ Mkpuchi Ihu Mpempe Akwụkwọ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Nha & Mkpuchi: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Mkpado: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Teknụzụ Mmepụta: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Ịma Aka Imepụta: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Nchọpụta: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Mkpali: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Oge Ọrụ: The project started in September 2019 and finished in December 2020, in Singapore & India.
Usoro Ọrụ: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Ndị Otu: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Asụsụ Foto: All designs and images are created by Elephant Design.