Lays Signature Ahụmahụ Ika Ngosipụta Mberede nke PepsiCo Design and Innovation

Ihe emepụtara bụ Lays Signature Ahụmahụ Ika Ngosipụta Mberede nke PepsiCo Design and Innovation bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Mmemme na Ihe Omume.

ỌlaedoMmemme· 2021

Lays Signature Ahụmahụ Ika Ngosipụta Mberede

nke PepsiCo Design and Innovation

Onye Ahịa: PepsiCo Design & Innovation

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Mmemme

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #118889

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Lays Signature Ahụmahụ Ika Ngosipụta Mberede

Lays Signature bụ ahụmahụ ika ngosipụta mberede e kere gburugburu chips poteto. A na-eme ahụmahụ a n'ebe ndị nwa oge n'ime ụlọ ahịa ndị pụrụ iche, ebe ụlọ mmanya ngwakọta chips na-arụ ọrụ dị ka obere ogbo ihe ngosi. Ndị ọbịa na-ekiri ihe ngosi na-eme n'ihu ha, ebe a na-eji aka na-emepụta ụtọ ndị pụrụ iche n'ihu ha. Ụdị ihe nkiri a na-emetụta ọtụtụ akụkụ ahụ mmadụ na-eweghachi echiche ọhụrụ banyere otu esi enye, detụ ire ma kesaa chips. Ebumnobi ya bụ iru ndị ahịa na-eto eto ndị ji ahụmahụ n'ezie na nkesa mmekọrịta ọha na eze kpọrọ ihe. E gosipụtara nke mbụ n'ụlọ ahịa ukwu Lane Crawford.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

Lays Signature Ahụmahụ Ika Ngosipụta Mberede meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Lays Signature Ahụmahụ Ika Ngosipụta Mberede ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Lays Signature Ahụmahụ Ika Ngosipụta Mberede na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
Mkpali: Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
Ndị Otu: PepsiCo Design & Innovation

Gụọ Akụkọ Mgbasa Ozi

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