Burning Tea Ngwugwu Karama Ihe Ọñụñụ nke Genki Forest

Ihe emepụtara bụ Burning Tea Ngwugwu Karama Ihe Ọñụñụ nke Genki Forest bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2021

Burning Tea Ngwugwu Karama Ihe Ọñụñụ

nke Genki Forest

Onye Ahịa: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #119725

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Burning Tea Ngwugwu Karama Ihe Ọñụñụ

Burning Tea bụ nhazi ngwugwu maka ihe ọñụñụ tii e karama. A na-eji PET, ihe rụrụ ọkụ na-adịghị arọ ma na-enweghị ike ịhụ ụzọ, nke na-eguzogide mkpọtụ, wuo karama ahụ. Akwụkwọ nrịbama ahụ bụ ọcha na oji nʼụzọ kacha, na akara ọkụ nke edo edo dị nʼihu ya iji mee ka e nwee ike ịhụ ngwaahịa ahụ ngwa ngwa nʼelu shelf jupụtara ihe. Aha ngwaahịa ahụ ji mkpụrụedemede e dere nʼụdị ederede ọfịs oge ochie ndị China. Karama ahụ dị 66 mm nʼobosara na 220 mm nʼogologo. E sere etiti ya ka ọ banye nʼime iji mee ka o siri ike ijide ya, mgbanaka dị nʼala ya na-enyekwa nkwụsi ike. Agba ndị dị nʼazụ na-egosi ụtọ ọ bụla dị iche iche.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Burning Tea Ngwugwu Karama Ihe Ọñụñụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Burning Tea Ngwugwu Karama Ihe Ọñụñụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Burning Tea Ngwugwu Karama Ihe Ọñụñụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
Nha & Mkpuchi: Width 66mm x Height 220mm
Mkpado: Branding, Packaging, bottle, 3D, water
Teknụzụ Mmepụta: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Ịma Aka Imepụta: In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Nchọpụta: We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Mkpali: Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
Oge Ọrụ: The project started in June 2017.
Usoro Ọrụ: The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
Ndị Otu: Xiaochen Liu
Chu Xu
Asụsụ Foto: Xiaochen Liu