Sogurt With Love and All Things Good Ngwakọta Aisikrim Yogọt Jụrụ Oyi nke Jimmy Chew

Ihe emepụtara bụ Sogurt With Love and All Things Good Ngwakọta Aisikrim Yogọt Jụrụ Oyi nke Jimmy Chew bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2021

Sogurt With Love and All Things Good Ngwakọta Aisikrim Yogọt Jụrụ Oyi

nke Jimmy Chew

Onye Ahịa: Sogurt

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #119936

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Sogurt With Love and All Things Good Ngwakọta Aisikrim Yogọt Jụrụ Oyi

Sogurt With Love and All Things Good bụ atụmatụ ngwakọta maka iko aisikrim yogọt jụrụ oyi. A na-eji agba mmiri dị ọhụrụ egosi olu ọdịda ahịa dị mfe abịakwute, nwere obi ụtọ na mma. Ihe osise ndị e tinyere n'elu ibe ibe na-egosipụta njikọta nke isi ihe ndị e ji eme ihe n'ime ụtọ ọ bụla e chere echiche na ya. E doziri ederede, akara ihe na nhazi iji gosi ozi banyere ngwaahịa nke ọma na iji kwado ịgụ ihe ọsọ ọsọ. E ji mkpuchi akwụkwọ dochie mkpuchi rọba nke ngwakọta mbụ. Iko ọ bụla nwere ike ijide millilita 125 ma dị milimita 74 obosara.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Sogurt With Love and All Things Good Ngwakọta Aisikrim Yogọt Jụrụ Oyi meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Sogurt With Love and All Things Good Ngwakọta Aisikrim Yogọt Jụrụ Oyi ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Sogurt With Love and All Things Good Ngwakọta Aisikrim Yogọt Jụrụ Oyi maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Nha & Mkpuchi: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Mkpado: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Teknụzụ Mmepụta: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Ịma Aka Imepụta: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Nchọpụta: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Mkpali: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Oge Ọrụ: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Usoro Ọrụ: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Ndị Otu: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Asụsụ Foto: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.