The Taste of Heritage Kọfị Ngwa Ngwa nke Shawn Goh Chin Siang

Ihe emepụtara bụ The Taste of Heritage Kọfị Ngwa Ngwa nke Shawn Goh Chin Siang bụ onye meriri a na-asọpụrụ nke ukwuu nke 2021 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2021

The Taste of Heritage Kọfị Ngwa Ngwa

nke Shawn Goh Chin Siang

Onye Ahịa: Hai Soon Leong Sdn. Bhd

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

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Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka The Taste of Heritage Kọfị Ngwa Ngwa

Nhazi ahụ sitere na ndabere nke onye ahịa - azụmahịa ezinụlọ, site n'ọgbọ ruo n'ọgbọ. Iji chekwaa ma nyefee ụtọ ahụ, ewepụtara ngwaahịa 'The Taste of Heritage'. Ọ na-ejekwa ozi dị ka ihe nnọchianya nke njem nlegharị anya nke Malaysian, ya mere, onye mmepụta ahụ wepụtara echiche nke ichekwa ihe nketa omenala, na-ejikọta echiche nke ndị ahịa, na-ejikọta omenala ogologo oge nke agbụrụ dị iche iche n'ime imewe iji mee ka ndị mmadụ ghọtakwuo omenala Malaysia na nwee mmasị na Art Malaysian.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

The Taste of Heritage Kọfị Ngwa Ngwa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na The Taste of Heritage Kọfị Ngwa Ngwa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. The Taste of Heritage Kọfị Ngwa Ngwa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Nha & Mkpuchi: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Mkpado: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Teknụzụ Mmepụta: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Ịma Aka Imepụta: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Nchọpụta: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Mkpali: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Oge Ọrụ: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Usoro Ọrụ: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Patentị: -
Ndị Otu: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Asụsụ Foto: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.