Kind Tea is a Charitable Project Ọrụ Bụ́ Isi: Ngwugwu Tii nke Viktoriia Korytina

Ihe emepụtara bụ Kind Tea is a Charitable Project Ọrụ Bụ́ Isi: Ngwugwu Tii nke Viktoriia Korytina bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2022

Kind Tea is a Charitable Project Ọrụ Bụ́ Isi: Ngwugwu Tii

nke Viktoriia Korytina

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #131733

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Kind Tea is a Charitable Project Ọrụ Bụ́ Isi: Ngwugwu Tii

Ederede Akwụkwọ: Kind Tea bụ nhazi ngwugwu maka ụdị tii sitere n'okike a na-ere maka ọrụ ebere. Ụmụ nwoke abụọ nwere ọrịa Duchenne muscular dystrophy na-esi tii a, ego e retara ya na-enyekwa aka na ịgwọ ha ọgwụgwọ mmegharị ahụ. Nhazi ngwugwu a na-egosipụta agwa mara mma nke na-egosi ọṅụ nke okorobịa na agbogho. E ji atụ agba atọ akara ụtọ atọ dị iche iche, nke na-eme ka mmadụ mata ụdị ọ bụla ọsọ ọsọ. Ụtọ ọ bụla nwekwara ụdị oge oyi ya. Ihe e ji ere ya bụ akpa dị 50 gram nwere akara (label) dị 100 site na 180 milimita. Emere mmepụta na nchịkọta ya n'ụzọ dị mfe na ọ naghị efu ọtụtụ ego, n'ihi na ụmụ nwoke ndị a na-akwadobe ngwugwu ha n'onwe ha.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Kind Tea is a Charitable Project Ọrụ Bụ́ Isi: Ngwugwu Tii meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Kind Tea is a Charitable Project Ọrụ Bụ́ Isi: Ngwugwu Tii ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Kind Tea is a Charitable Project Ọrụ Bụ́ Isi: Ngwugwu Tii maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Nha & Mkpuchi: Format: Sachet with label

50 g

100 mm x 180 mm
Mkpado: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Teknụzụ Mmepụta: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Ịma Aka Imepụta: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Nchọpụta: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Mkpali: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Oge Ọrụ: We joined the project in January 2021 and the guys still work for now
Usoro Ọrụ: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Patentị: No information
Ndị Otu: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Asụsụ Foto: This project was made by our in-house team of Wishnia agency.