Guizhou Moutai Maoyuan Jiu Nkwakọba Mmanya nke Luo Heng

Ihe emepụtara bụ Guizhou Moutai Maoyuan Jiu Nkwakọba Mmanya nke Luo Heng bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2022

Guizhou Moutai Maoyuan Jiu Nkwakọba Mmanya

nke Luo Heng

Onye Ahịa: Laboratory and Hopeful

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #133947

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Guizhou Moutai Maoyuan Jiu Nkwakọba Mmanya

Guizhou Moutai Maoyuan Jiu bụ nhazi nkwakọba maka mmanya ndị China. E ji iko mepụta karama ahụ site n'usoro sandblasting yana akara ọla edo pink e mere ka o pupụta. E ji usoro ịgba metal fesa n'olu ya, e mekwara ka elu mkpuchi ya pupụta na ihe yiri iko. Igbe dị n'èzí na-eji hot stamping na embossing. Akwụkwọ ndụ akwụkwọ ndụ gbara ọchịchịrị na ọla edo mepụtara isi agba ya. Ụkpụrụ ebili mmiri na-ezo aka na osimiri Chishui a na-eji emepụta ya, ebe chi nwanyị na-efe efe dị n'elu mkpuchi yana ụgọ nwere alaka pine dị n'olu na-eso ụkpụrụ ọdịnala China.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Guizhou Moutai Maoyuan Jiu Nkwakọba Mmanya meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Guizhou Moutai Maoyuan Jiu Nkwakọba Mmanya ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Guizhou Moutai Maoyuan Jiu Nkwakọba Mmanya bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
Nha & Mkpuchi: The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
Mkpado: Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
Teknụzụ Mmepụta: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
Ịma Aka Imepụta: Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant.
Nchọpụta: Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories.
Mkpali: The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
Oge Ọrụ: The project started in November 2019 in Jiangxi and finished.
Usoro Ọrụ: Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
Ndị Otu: Luo Heng
Asụsụ Foto: Luo Heng