Li Beer Mkpuchi Biya nke China Resources Snow Breweries

Ihe emepụtara bụ Li Beer Mkpuchi Biya nke China Resources Snow Breweries bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Ngwungwu.

ỌlaedoNgwungwu· 2022

Li Beer Mkpuchi Biya

nke China Resources Snow Breweries

Onye Ahịa: China Resources Snow Breweries

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #136752

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Li Beer Mkpuchi Biya

Li bụ nhazi mkpuchi onyinye maka biya. Karama enyo ahụ na-ewere ọdịdị ya site na karama ụrọ Shuang-Er-Ni-Yu nke egwupụtara na saịtị omenala Yangshao. Ihe ndị a kpụrụ akpụ n'elu ya yiri ebili mmiri ọdịnala na ahịrị azụ. A na-etinye usoro embossing na mkpuchi ahụ, ka a hụ na enwere ike ịmata ọdịdị ya site n'imetụ aka. Foto ndị mara mma na mkpụrụedemede ochie na-agbakwụnye mmetụta akụkọ ihe mere eme. A na-emeghe mkpuchi ahụ site n'ịdọwa akara mmechi dị n'elu ya. Nhazi a na-eme mmemme akụkọ ihe mere eme mbụ nke ịgba biya na China na usoro nri ọdịnala ndị China ejiri mee biya dị n'ime ya.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

Li Beer Mkpuchi Biya meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na Li Beer Mkpuchi Biya ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Li Beer Mkpuchi Biya na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Nha & Mkpuchi: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
Teknụzụ Mmepụta: The bottle is made of glass.
Ịma Aka Imepụta: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Nchọpụta: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Mkpali: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Oge Ọrụ: The project started in 2020 and finished in June, 2021.
Usoro Ọrụ: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.